[Latest Research] Cost of Living and Changing Consumer Behavior

How has consumer behavior changed in 2022, and what does this mean for brands?

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707 items found for "social presence showdown"

blog article

Ask an Analyst: Four Things Businesses Must Understand on Social Analytics


By Ben EllisApr 13 2016

...ocial media team, doesn’t mean that your brand is social. Having a social media team is definitely a good start, but that in itself won’t make your brand social. While the two are definitely linked, one doesn’t cause the other. As it pertains to social analytics there a number of things you should as...

blog article

The 65 Social Media Terms and Definitions to Know in 2021


By Maxwell GollinJan 10 2020

...We feel your buzzword pain. So here's an A-Z glossary of the most common (and most commonly misunderstood) social media terms and definitions....

blog article

Guest Commentary: Mapping the Sophistication of Social Data Use-cases


By Joel WindelsAug 24 2016

...ness outcomes with all relevant benchmarking Data Social data only Social data only Social data and other marketing data viewed in tandem Social data combined with enterprise data for business insights Social management Limited central controls. Social management possibly outsourced Centralized contr...

blog article

5 Social Media News Stories You Need to Read This Week

Online Trends

By Roza TsvetkovaSep 19

...Quick bites of social media goodness for you to absorb and share with your network....

blog article

11 Social Media Job Titles (and What They Actually Mean)


By Maxwell GollinJan 24 2020

...What are the popular social media job titles and their salaries in 2022? Think you know them all?...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.