The Big Game conversation, decoded 🏈

We analyzed live social data to see where attention landed during the Big Game.

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Case Study

Kellogg’s

...osted their social media results, informed future campaigns and saw real ROI. Established over 100 years ago, Kellogg’s is a global household name. The company is well known for its range of cereals and for some of the best advertising and marketing campaigns in the consumer goods industry. One of th...

Case Study

British Red Cross

...r social strategy and responded faster to improve campaign success. British Red Cross utilized Brandwatch Analytics to react quickly in a crisis. Download the case study to see how the organization adapted their social strategy and responded faster to improve campaign success. The British Red Cross i...

Case Study

SKY, DDB & GoT

...SKY TV wanted to drive up subscription numbers and encourage those who had dismissed Game of Thrones as “not for them” to join the legions of fans already tuning in. The social campaign that agency DDB orchestrated to do just this went beyond the realms of traditional or digital media, combining a r...

blog article

A Guide to Social Listening for Your Business

Marketing

By Phill AgnewNov 6 2014

...arch: it’s actionable, unsolicited and real-time. Campaign Measurement: Record and compare how successful your campaigns are Community Management: Track and optimize the value of all of your social activity Competitive Benchmarking: Comparing your performance to your competitor and examine what worke...

Case Study

Check One Two

...meaning behind the conversation related to their campaign. Check One Two partnered with Brandwatch Analytics to help dissect the actual meaning behind the conversation related to their campaign. Check One Two was founded in 2012 by two sets of brothers, Simon and Andrew Salter and Simon and Phil Tuc...

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