[New Report] Digital Marketing Trends 2026

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blog article

7-Step Guide: Choosing the Right Social Media Monitoring Tool for You

Marketing

By Emily SmithFeb 20 2024

...ver half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. And among all this? Mentions about your brand. In some of our previous posts we emphasised on the importance of successful brand monitoring, its most important features, and how to make...

Case Study

Kellogg’s

...used Brandwatch Analytics to manage a three month Twitter campaign. Read this case study to see how the global brand boosted their social media results, informed future campaigns and saw real ROI. Kellogg’s used Brandwatch Analytics to manage a three month Twitter campaign. Read this case study to se...

Case Study

ESPN FC

...ligent sentiment analysis to reach over 2 million Twitter users. When ESPN joined forces with TFL for their World Cup 2014 campaign, everyone knew this would be an ‘underground-breaking’ partnership. By displaying the World Cup results on London Underground display boards, ESPN fulfilled their missio...

blog article

Ethical, Economical, Environmental: The Internet Needs Answers on Self-Driving Cars

Online Trends

By Gemma JoyceAug 5 2016

...tion-related issues out there to deal with. The resources needed to build and sell these cars to a skeptical public are mammoth – meaning the companies making leaps with self-driving cars are some of the biggest and most well-funded in the world. We took a look at some of the top brands being mention...

blog article

Mastering Social Selling in 2026: Your Guide to Increasing Sales on Social Media

Marketing

By BrandwatchOct 9 2025

...not owned by your brand, will make you a useful resources outside of the value you provide with your products or services. It also provides the opportunity to be a thought leader, placing you as the authority in your industry. Some consumers may not be customers, but will still look to you for great...

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.