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blog article

How to Increase Your Brand Affinity: Discover Your Brand Personality


By Kit SmithAug 18 2016

...dentify common themes when people talk about your brand. With Brandwatch Analytics, you can segment the audience for the topic cloud by gender, location, profession, type of website, and many more. Dove’s brand personality is sincere, and the brand is very good at it. Under the banner Dove Campaign f...

blog article

How to Use Social Data for Real-Time Brand Tracking


By Kit SmithJul 22 2016 much buzz and awareness there is around your brand. Brand experience and usage This covers the experience of being your customer and the role of rival brands in consumers’ thinking. The information for this section can be collected by surveys, customer data, and social data. Purchase frequency a...

blog article

Building a Brand Research Strategy: How to Analyze Your Brand


By Kit SmithSep 1 2016

...oo, as is the health of your competitors. What is brand research? Brand research assists with the creation, development, and ongoing management and strengthening of brands. Analysis can be carried out to understand the landscape and develop a launch strategy. Brand research can also be conducted afte...

blog article

How to Measure Brand Awareness


By Kit SmithNov 5 2018

...eed to both monitor and grow the buzz around your brand. Find out how Brandwatch Analytics can help you measure and understand brand awareness by booking a free demo. [bw_banner_cta type=2]Understand what people say about your brand. Stay in control of your brand perception.[/bw_banner_cta]   Brand a...

blog article

Exploring the Identity of a Brand: How to Discover and Measure Brand Associations


By Kit SmithAug 9 2016

...ociations in the minds of consumers. The value of brand associations Brand associations are a vital part of building a brand identity. Specifically, they can: Help buyers to remember your brand for its unique qualities Differentiates you from your competitors Provides reasons to buy your product Crea...

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.