[Outlook 2022] Expert predictions for marketers and insights professionals

Our reports provide your organization with industry intelligence
and actionable insights to support data-driven decisions and strategies.

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Report

Consumer Tech: What’s Changed in 2020?

...: 20% of global consumers say personal tech has become more important to them since the start of the pandemic Battery life is the single most important aspect for global consumers when it comes to buying a smartphone 48% of global consumers believe employers should pay for their employees to have a r...

Report

Consumer Trends for 2022

Learn from millions of unsolicited consumer posts on social as well as survey data about changes in consumer behavior and perceptions since the COVID-19 pandemic began. You’ll read about trends in: Consumer shopping behavior, and why virtual carts are being left abandoned The hospitality and leisur...

Guide

Data Segmentation

Effective data segmentation presents companies with the opportunity to answer pressing questions and derive insights faster and at scale. In this guide, we’ll cover: How to approach data segmentation The different ways of segmenting data, and when to use them Trend analysis: Diving into topics of i...

Report

101 Times Brands Went Viral in 2018

Using Brandwatch's new AI-analyst, we analyzed one billion conversations to discover the 101 most viral branded events of the year. Learn: Discover the biggest brand crisis of the year🤬 See the best performing marketing campaign 👍 Find out why 600,000 people mentioned Tesla 🌍 View the advert that g...

Case Study

Land O’Lakes, Inc.

...Learn how Brandwatch is transforming market and consumer research at Land O’Lakes, saving them hundreds of thousands of dollars...

Report

Value of Brandwatch

...mers were asked about their experiences with Brandwatch, and how our products and services impacted three areas of their business, specifically:The use cases for which Brandwatch is most commonly used To what extent Brandwatch is used for internal communication The lasting effect of Brandwatch, from...

Report

The Brandwatch Christmas Adverts Rankings 2018

...The major UK Christmas ads of 2018, ranked using social media data...

Case Study

AOL

...Understand how AOL used Brandwatch Analytics to reveal consumer insights on the automotive industry that, without social intelligence, would have been missed....

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.