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By Kit SmithSep 15th
Social media is so useful for new product development that one company has made a success of developing products purely on the back of social media feedback. By scouring eBay and Amazon reviews, C&A marketing has developed products that answer the frustrations of consumers and include the most...
By Sean CampbellAug 25th
After hundreds of market research projects for B2B tech companies, we at Cascade Insights know the warning signs that a product will fail. Before your next B2B product launch, make sure you go through the checklist below to ensure you’re ready to succeed. 1. Is the new product twice as good...
By Kit SmithOct 18th
Smart, the shoebox-sized car that can hold two crushed humans, is made by Mercedes Benz. That’s not really common knowledge, because the car is marketed at a different group to the usual Mercedes customer. The two brands are worlds apart in our minds. The idea for the car came from an...
By Glenn WhiteMar 14th
Naming things is hard. When you name something, it anchors it in people’s minds; the name and the thing are then forever connected. It creates brand recognition. It’s why brands find it so hard to rename anything and why we still have the Carphone Warehouse in the UK, despite years without...
By Kristian BannisterMay 1st
Every business knows that customer feedback is valuable. It allows us to learn whether a product has met a customer’s expectation and how we can improve our products. Traditionally, there are two ways we can gather product feedback. We can ask our customers by conducting focus groups or sending...
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