Upcoming Webinar: What does it mean to be consumer fit?

Instant Registration

Upcoming Webinar: What does it mean to be consumer fit?

Instant Registration

You are looking for

605 items found for product update

blog article

How to Use Social Media for New Product Development Research

Marketing

By Kit SmithSep 15 2016

...versation to support it. Social listening for new product development Product satisfaction Listening to conversations around current products can uncover ideas for the development of those products, as well as new product ideas. Consumers airing their frustrations is common on social media, and may b...

blog article

Checklist: 8 Key Questions for Excellent B2B Product Launches

Marketing

By Sean CampbellAug 25 2017

...ar future? If taking on an established incumbent, product managers must build a product that is so good it can’t be ignored. 2. Are there enough distinguishing features? Successful products have something that sets them apart. Customers need a reason to pick your product from the sea of competing sol...

blog article

A Complete Guide to Product Positioning

Marketing

By Kit SmithOct 18 2016

...ve, you can move onto how best to market to them. Product positioning Product positioning is the part of the strategy concerned with how you are going to market to your segments. It identifies the benefits that each segment will receive from your product. You need to understand where you can reach th...

blog article

How to Name a Product: 5 Golden Rules we Follow

Marketing

By Glenn WhiteMar 14 2014

...uld evoke an emotion, feeling or idea   Your product name should tie back into what your product is, what the feeling you want people to have when experiencing your product is, and/or what idea are you trying to get across. It should be emotive and inspiring. Our own product naming troubles &nbs...

blog article

Research: How to Mine Social Media for Customer and Product Feedback

Marketing

By Kristian BannisterMay 1 2015

...crises, social media is great for finding organic product feedback. How to monitor social media for product feedback We like to share as much information as possible to help our users, and potential future users, get the most out of Brandwatch as possible. So, in this article, we’re going to ru...

1 2 3 121

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.