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blog article

How to Use Social Media for New Product Development Research

Marketing

By Kit SmithSep 15th

Social media is so useful for new product development that one company has made a success of developing products purely on the back of social media feedback. By scouring eBay and Amazon reviews, C&A marketing has developed products that answer the frustrations of consumers and include the most...

blog article

Checklist: 8 Key Questions for Excellent B2B Product Launches

Marketing

By Sean CampbellAug 25th

After hundreds of market research projects for B2B tech companies, we at Cascade Insights know the warning signs that a product will fail. Before your next B2B product launch, make sure you go through the checklist below to ensure you’re ready to succeed. 1. Is the new product twice as good...

blog article

A Complete Guide to Product Positioning

Marketing

By Kit SmithOct 18th

Smart, the shoebox-sized car that can hold two crushed humans, is made by Mercedes Benz. That’s not really common knowledge, because the car is marketed at a different group to the usual Mercedes customer. The two brands are worlds apart in our minds. The idea for the car came from an...

blog article

How to Name a Product: 5 Golden Rules we Follow

Marketing

By Glenn WhiteMar 14th

Naming things is hard. When you name something, it anchors it in people’s minds; the name and the thing are then forever connected. It creates brand recognition. It’s why brands find it so hard to rename anything and why we still have the Carphone Warehouse in the UK, despite years without...

blog article

Research: How to Mine Social Media for Customer and Product Feedback

Marketing

By Kristian BannisterMay 1st

Every business knows that customer feedback is valuable. It allows us to learn whether a product has met a customer’s expectation and how we can improve our products. Traditionally, there are two ways we can gather product feedback. We can ask our customers by conducting focus groups or sending...

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