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By Dominick SoarApr 13th
All kinds of topics trend and sweep across Twitter. Some are sustained and some are shortlived; some are serious and some are silly. Often it’s not apparent why exactly they are trending, but here we take a look at the various species you might see, what’s likely to have caused them and how their...
By Sean LuFeb 29th
Sean Lu, Social Media Manager at consumer research group Which?, has worked in social media marketing for six years. During those years he’s always dreamt of producing something that would go viral and trend on Twitter. He tried and tested numerous techniques to make this possible, but...
By Gemma JoyceNov 19th
...reminiscent We're making a list. We're checking it twice. We're going to find out which ad is most nice. Brandwatch React is coming to town....
...The major UK Christmas ads of 2018, ranked using social media data...
By Josh MackeyAug 29th
The Twitter social marketing bloc has seen plenty of trends and experiments in the past twelve months, as plenty of marketing teams have joined in the heated debate about the pros and cons of which type of hashtag promotion to use on Twitter. No option is better known than the infamous “Branded...
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