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blog article

Trend Species: jokers, mysteries and more


By Dominick SoarApr 13th

All kinds of topics trend and sweep across Twitter. Some are sustained and some are shortlived; some are serious and some are silly. Often it’s not apparent why exactly they are trending, but here we take a look at the various species you might see, what’s likely to have caused them and how their...

blog article

Interview: How Which? Made a Hashtag Trend in 3 Hours


By Sean LuFeb 29th

Sean Lu, Social Media Manager at consumer research group Which?, has worked in social media marketing for six years. During those years he’s always dreamt of producing something that would go viral and trend on Twitter. He tried and tested numerous techniques to make this possible, but...

blog article

The Brandwatch Christmas Ad Rankings 2018


By Gemma JoyceNov 19th

...reminiscent We're making a list. We're checking it twice. We're going to find out which ad is most nice. Brandwatch React is coming to town....


The Brandwatch Christmas Adverts Rankings 2018

...The major UK Christmas ads of 2018, ranked using social media data...

blog article

4 Lessons in Hashtag Marketing


By Josh MackeyAug 29th

The Twitter social marketing bloc has seen plenty of trends and experiments in the past twelve months, as plenty of marketing teams have joined in the heated debate about the pros and cons of which type of hashtag promotion to use on Twitter. No option is better known than the infamous “Branded...

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