Location data

Knowing where your audience is talking is a vital part of understanding your social data.

Location data can help you:

  • Measure your market share worldwide.
  • Understand the success of a campaign in different regions.
  • Pinpoint customer service issues relating to a particular brick and mortar location.
  • Refine your targeted advertising and location-based marketing.
  • Track location-based events in real-time.
  • Discover regional trends.

We allow you to view and filter location data by continent, country, region and city. For geotagged Tweets, we can reveal location data right down to street level.

We use several ways to determine location to ensure its accuracy including:

  • Geo-coordinates
  • Location text (e.g. Twitter bio)
  • Timezone
  • Top-level domains (e.g. .co.uk, .ca, .mx, .es)
  • Geo-IP of the website host

Location lists can be created, maintained and shared, giving you quick access to areas that are of interest to you. This means that you can put together regional groupings for instant, repeated analysis for customized areas such as Eastern Europe, Francophone markets or the Southern American States.

Visualizing location data

We offer a variety of components that help you understand the impact of location on your social data.

The World Overview Mentions Map Component allows you to review where mentions are taking place at a country level.

Geotagged Maps displays a map of the world, with pins showing the specific location of geotagged Tweets. The location data for geotagged Tweets is extremely accurate, even down to a street level.

Navigating the map is simple; click and drag, zoom in or zoom out. It’s easy to dive down to find the exact origin of a Tweet.

Our Geotagged Maps offer a variety of ways to improve how you interpret and use location data:

  • Sentiment view – Display your mentions with color-coded pins showing each mention as either positive (green), negative (red) or unknown (grey).
  • ‘Spiderified’ cluster view – Click on a cluster to display all the mentions in a ‘spider web’ style view. Useful for when several mentions have occurred in the same place.
  • Filters – As with most of the components in your dashboard, you can apply several filters to focus on the data you’re interested in.
  • Clickable mentions – All mentions can be viewed individually, showing contextual information about the mention and its author.
  • Savable map views – Save any area of a map you want to analyze regularly for quick access.