Sentiment analysis

Sentiment analysis gives you an overview of the wider public opinion behind certain topics.

The applications of sentiment analysis are broad and powerful. You can use sentiment analysis to:

  • Detect shifts in consumer attitudes towards your brand.
  • Listen to positive and negative feedback about your products.
  • Highlight customer service problems.
  • Compare your brand perception against your competitors.
  • Stay alert to potential crises.

Our technology

At Brandwatch, we are proud to have our sentiment analysis work done in-house. Our team of experts dedicate a great deal of time and resource into researching and refining our methods of classification.

Our sentiment analysis uses a library of hundreds of rules to define whether a mention is positive or negative in tone.