May 18 2011 |

Gransnet age group 'more open to brands', claims Mumsnet founder (Marketing Magazine)

Brands will find a more receptive audience on Gransnet, Mumsnet’s new spin-off for grandmothers, than the original site, according to co-founder and chief executive Justine Roberts.

May 18 2011 |
brand republic

The BR 200: The Web's Most Influential Advertising, Marketing, Media, PR and Digital Bloggers (Brand Republic)

Welcome to The BR 200 list of industry blogs where we’ve brought together the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

May 16 2011 |

Which startup is cleared for launch as Europe’s next €100+ million exit? (TechCrunch)

The list is endless, but one UK company that stands out from this particular crowd is social media monitor Brandwatch. Operating across multi-languages, the company uses online tools that measure the buzz around a company or its competitors.

Apr 5 2011 |

Living Social's $3bn valuation

Since the end of 2010, when Amazon invested $175m in Living Social – the group buying website has been closely watch by investors.

We have a look at livingsocial’s journey through social media from it’s Amazon investment to today’s news on its $3bn valuation. What does the investment and new valuation mean for consumers and is it only as good as the offers it pedals?

Fig 1. Volume of mentions for


Mar 16 2011 |
bbc sport

Where now for Spurs? (BBC Sport)

It is back to the drawing board for Tottenham Hotspur. West Ham have been selected as the preferred bidder to move into the Olympic Stadium in Stratford after London 2012, meaning Spurs will remain at White Hart Lane…

Jan 11 2011 |

MySpace meltdown

With today’s news of MySpace proposing to axe half their staff, we decided to take a look at where people have been recommending and talking about music in an attempt to guage which sites the interest has shifted to.

The graph below features a few of NME’s top bands of 2010 and the social media sites where they are talked about. The clear leaders in chat on bands are Facebook and YouTube. (more…)

Dec 23 2010 |

Vince Cable is slammed in social media (MediaWeek)

Current social media buzz surrounding Lib Dem business secretary Vince Cable is largely negative, according to analysis from social media monitoring agency Brandwatch.

Nov 29 2010 |

Twitter starts to predict contestant exits from The X-Factor (TechCrunch)

We make no apology for passing on the news that social media monitoring company Brandwatch is claiming that it can predict who is about to exit The X-Factor.

Oct 16 2010 |

Ann Widdecombe and Pamela Stephenson the ones who make my Saturday night (Daily Mirror)

Ann Widdecombe has been the real star of this year’s Strictly so far. She is the one everyone looks forward to seeing just to see what happens – with only Goldie’s departure beating her to being Strictly the talk of the internet.

Sep 3 2010 |

Navigating the Retail Minefield (Retail Week)

Halfords isn’t the first retailer to struggle to come to terms with a new warehouse, but supply chain is just one area where retailers come unstuck. (more…)