You are a liar. Don’t protest – that’s what you are. We all are. (more…)
Working with social analytics has always been about numbers. (more…)
This is the third and final part in a series on the changing trends in social data, and how three key areas must be considered whenever social technologies are used to derive insights.
This is the first part in a series on the changing trends in social data, and how three key areas must be considered whenever social technologies are used to derive insights.
Part One: Volume. (more…)
If you’ve ever read anything from the field of physics, you’ll most likely be aware of the topic of dark energy, or dark matter. (more…)
For a long time, before social intelligence was a thing, before social listening became trendy – before even the term social media monitoring was whispered – the kind of thing that Brandwatch Analytics does so well was referred to as ‘online reputation management’. (more…)
Everything we do now leaves a trail of data behind us; a path of breadcrumbs that intricately reveals our daily activity.
Publishing our thoughts and updating our statuses is coupled with an increasingly sophisticated network of tracking technologies, from cookie-enabled targeting to store loyalty cards. (more…)