For a long time, before social intelligence was a thing, before social listening became trendy – before even the term social media monitoring was whispered – the kind of thing that Brandwatch Analytics does so well was referred to as ‘online reputation management’. (more…)
Everything we do now leaves a trail of data behind us; a path of breadcrumbs that intricately reveals our daily activity.
Publishing our thoughts and updating our statuses is coupled with an increasingly sophisticated network of tracking technologies, from cookie-enabled targeting to store loyalty cards. (more…)
Would you rather work at an average business with a frustrating number of processes and structures that could be improved, or would you rather join a company that has got everything right?
Finding the right tool to track conversations across the web can be difficult.
With terms like social media monitoring, social media listening, social media analytics and social media measurement all regularly used interchangeably, quickly identifying the platform you need is never simple.
With the proliferation of social data in the media and the availability of digital data in general, there is the temptation by many to use this to publish analysis around major events or interesting stories.
And for good reason – the media are undoubtedly bewitched by reporting predictions using social data.
Media monitoring. PR tracking. Press clipping services. There are dozens of phrases used to describe what to call the process of understanding what the media are saying about you, but the field is constantly changing.
It all began over a hundred years ago, when a Polish newsagent in 1852 decided to offer to read every newspaper and sell only the parts that included famous actors, artists and musicians at the time, so that the celebrities could get a better idea of when journalists were talking about them. (more…)
Have a guess. How many brands do you think would respond to a direct, tagged question on Twitter? How long do you think they would take to do so?
In early 2015 we embarked on a piece of research to understand more about how mature social media operations are in retail brands in the US and the UK, and got answers to these questions, among others. (more…)
If you work in marketing, it’s likely that either you or someone in your team has a KPI relating to engagement. Indeed, Brandwatch’s own forays into OKRs have included some aims to increase social media engagement.
There have been countless articles on determining how to measure engagement, so I will do you the courteous service of ignoring that point for now.
You know how every group of friends has that annoying idiot that everyone tries to avoid? That obnoxious fool that thinks they’re really cool, but everyone else thinks they’re a loser?