Brandwatch Blog Articles by Joel Windels

Joel Windels

@LinkYeah

Joel is the VP Marketing at Wandera, the innovators in enterprise cloud services and security. He ran a marathon once, and has a wide range of Pokemon in his Pokedex.

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Joel Windels

@LinkYeah

Joel is the VP Marketing at Wandera, the innovators in enterprise cloud services and security. He ran a marathon once, and has a wide range of Pokemon in his Pokedex.

20

Beyond: Your New Go-To for Original Thought About Social Data

Last year we tried something new. You might have noticed React, our effort to use social data to show what’s going on in the world. Read more

Commentary By Joel Windels on March 24th 2016

Interview: Measuring ROI at a Multi-billion Dollar Telecoms Company

Telecoms is big business. One North American vendor, wanting to remain anonymous for this interview series, boasts tens of millions of customers, and is the largest provider of 4G services in its market. Read more

Interview By Joel Windels on March 21st 2016

Why Targeting Millennials is No Better Than Targeting Snake People

Millennials. As a marketer, it’s a term I see every single day. In fact, I started to get so sick of it, I made use of the Millennials-to-Snake-People Chrome plugin, which is about as hilarious as it sounds. Read more

Commentary By Joel Windels on February 26th 2016

Interview: How and Why Finance Brands are Reaching Millennials

Exploring the sophisticated underbelly of how a financial business manages to continuously prove so popular provides some clues for other firms seeking to emulate success, even to those in other industries. Read more

Interview By Joel Windels on February 22nd 2016

Commentary: Go Beyond Customer Service – Use it as a Marketing Tool

We’ve heard it plenty: customer service has changed. Read more

Commentary By Joel Windels on February 17th 2016

Interview: How Social Analytics Works at the 2nd Biggest Brand in the World

Whatever you think your challenges are as a marketer working in a large brand, you can rest assured that they’re not on the same scale as Walmart. Read more

Interview By Joel Windels on February 1st 2016

Commentary: Considering the Advertiser’s Impact on Social Networks

You are a liar. Don’t protest – that’s what you are. We all are. Read more

Commentary By Joel Windels on November 13th 2015

Commentary: Qualitative Insights From Quantitative Data

Working with social analytics has always been about numbers. Read more

Commentary By Joel Windels on November 2nd 2015

Commentary: Recognizing the Velocity of Social Data

This is the third and final part in a series on the changing trends in social data, and how three key areas must be considered whenever social technologies are used to derive insights. Read more

Commentary By Joel Windels on October 15th 2015

Commentary: Understanding the Variety of Social Data

This is the second part in a series on the changing trends in social data (read the first in the series here), and how three key areas must be considered whenever social technologies are used to derive insights. Part Two: Variety. Read more

Commentary By Joel Windels on October 9th 2015