Nov 26th |

What’s So Good About Being Engaging on Social Media?

If you work in marketing, it’s likely that either you or someone in your team has a KPI relating to engagement. Indeed, Brandwatch’s own forays into OKRs have included some aims to increase social media engagement.

There have been countless articles on determining how to measure engagement, so I will do you the courteous service of ignoring that point for now.


Sep 7th |

Fast-Growing: Sunday Times Hiscox Tech Track 100

In times of national economic hardship, stories about success and growth can help inspire a wave of optimism.

Our own growth story has been well-documented, and today it has been recognised by the most prestigious list in the area: the Sunday Times Hiscox Tech Track 100.  (more…)

Aug 15th |

Is Everyone Laughing at Your Marketing Efforts? Here’s Why They Might Be

You know how every group of friends has that annoying idiot that everyone tries to avoid? That obnoxious fool that thinks they’re really cool, but everyone else thinks they’re a loser?


Jul 28th |
digital graveyard

What Happens Online After You Die? Exploring the Digital Graveyard

Life’s ultimate tragedy, death, has existed for almost as long as life itself. Digital media is but a blip when placed upon this timeline; a speck upon an insignificant dot at the end.  (more…)

Jul 22th |
social media analytics

Speaking the Truth: How to Choose a Social Media Analytics Tool

For every hand there is a glove.

The problem is, all the other glove-sellers are constantly trying to get you to buy their gloves instead, and other people keep recommending a whole load of other gloves that just don’t fit you at all.


Jul 15th |

Social Media Monitoring: Why You Need to Stop Being so Narcissistic

I’ve been working in social media monitoring for three human years now – that’s 96 in social media monitoring years – which makes me something of a veteran in the space.

Even in that short space of time, I’ve witnessed a rapid evolution in the approach to conducting analysis of social data.


Jun 26th |
light blue

How Your Brand Can Stand Out From The Crowd

Have you ever wondered why fragrance brands all advertise in the same way? You haven’t? Oh. I have. Just me then.

I’ve always found it bizarrely amusing to watch the abstract montages that fragrance brands put together in order to purvey their goods. (more…)

Apr 25th |

The Four Rs You Need to be a Modern Marketer

Yesterday I attended and spoke at the iMedia Digital Summit in swanky Picadilly, in London. It was, by most measures, an excellent event.

There was one particular theme I noticed running through the day, and in my opinion it’s something worth exploring.  (more…)

Apr 3th |

Report: Social Media and the Travel & Hospitality Sector

Do you remember going into a physical shop to decide where to go on your next vacation? Can you think back to when you’d need to wait for plane tickets to arrive in the post, and forgetting them would mean you couldn’t board the flight?

Somehow, somewhen, things changed. (more…)

Mar 27th |

The Wisdom of the Crowd: Honest, Transparent Reviews of Social Listening Tools

User reviews have fundamentally shaken up business. From TripAdvisor and Yelp to Amazon and Twitter, the way that consumers select products and services is now entrenched within the bold transparency of digital reviews.