Working with social analytics has always been about numbers. (more…)
This is the third and final part in a series on the changing trends in social data, and how three key areas must be considered whenever social technologies are used to derive insights.
This is the first part in a series on the changing trends in social data, and how three key areas must be considered whenever social technologies are used to derive insights.
Part One: Volume. (more…)
If you’ve ever read anything from the field of physics, you’ll most likely be aware of the topic of dark energy, or dark matter. (more…)
For a long time, before social intelligence was a thing, before social listening became trendy – before even the term social media monitoring was whispered – the kind of thing that Brandwatch Analytics does so well was referred to as ‘online reputation management’. (more…)
Everything we do now leaves a trail of data behind us; a path of breadcrumbs that intricately reveals our daily activity.
Publishing our thoughts and updating our statuses is coupled with an increasingly sophisticated network of tracking technologies, from cookie-enabled targeting to store loyalty cards. (more…)
Would you rather work at an average business with a frustrating number of processes and structures that could be improved, or would you rather join a company that has got everything right?
Finding the right tool to track conversations across the web can be difficult.
With terms like social media monitoring, social media listening, social media analytics and social media measurement all regularly used interchangeably, quickly identifying the platform you need is never simple.