Brandwatch Blog Articles by Joel Windels

Joel Windels

@LinkYeah

Joel is the VP Inbound Marketing at Brandwatch, and contributes articles about pretty much everything. His gloomy demeanor shines through in each and every post.

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Joel Windels

@LinkYeah

Joel is the VP Inbound Marketing at Brandwatch, and contributes articles about pretty much everything. His gloomy demeanor shines through in each and every post.

20

Marketing: Dark Matter, Social Media, and the Number 96

If you’ve ever read anything from the field of physics, you’ll most likely be aware of the topic of dark energy, or dark matter. Read more

Marketing By Joel Windels on September 21st 2015

Marketing: Reputation Management is Easy with Our New Dashboard

For a long time, before social intelligence was a thing, before social listening became trendy – before even the term social media monitoring was whispered – the kind of thing that Brandwatch Analytics does so well was referred to as … Read more

Marketing By Joel Windels on August 6th 2015

Marketing: The Age of Convergence and Why It Affects Marketers

Everything we do now leaves a trail of data behind us; a path of breadcrumbs that intricately reveals our daily activity. Publishing our thoughts and updating our statuses is coupled with an increasingly sophisticated network of tracking technologies, from cookie-enabled … Read more

Marketing By Joel Windels on July 23rd 2015

Marketing: No-one Ever Got Fired For Choosing a Social Suite

Would you rather work at an average business with a frustrating number of processes and structures that could be improved, or would you rather join a company that has got everything right? Read more

Marketing By Joel Windels on July 13th 2015

Marketing: The Best Free Social Media Listening Tools

  Finding the right tool to track conversations across the web can be difficult. With terms like social media monitoring, social media listening, social media analytics and social media measurement all regularly used interchangeably, quickly identifying the platform you need … Read more

Marketing By Joel Windels on March 2nd 2015

Not an Insight: The Fallacy of Buzz Monitoring During the Oscars

With the proliferation of social data in the media and the availability of digital data in general, there is the temptation by many to use this to publish analysis around major events or interesting stories. And for good reason – … Read more

Commentary By Joel Windels on February 23rd 2015

PR Tracking Using Social Media Monitoring: How It Works

Media monitoring. PR tracking. Press clipping services. There are dozens of phrases used to describe what to call the process of understanding what the media are saying about you, but the field is constantly changing. It all began over a … Read more

Marketing By Joel Windels on February 4th 2015

Research: Brands Still Don’t Listen to Customers on Twitter

Have a guess. How many brands do you think would respond to a direct, tagged question on Twitter? How long do you think they would take to do so? In early 2015 we embarked on a piece of research to … Read more

Research By Joel Windels on January 20th 2015

What’s So Good About Being Engaging on Social Media?

If you work in marketing, it’s likely that either you or someone in your team has a KPI relating to engagement. Indeed, Brandwatch’s own forays into OKRs have included some aims to increase social media engagement. There have been countless … Read more

Marketing By Joel Windels on November 26th 2014

Fast-Growing: Sunday Times Hiscox Tech Track 100

In times of national economic hardship, stories about success and growth can help inspire a wave of optimism. Our own growth story has been well-documented, and today it has been recognised by the most prestigious list in the area: the Sunday … Read more

Announcement By Joel Windels on September 7th 2014