Feb 19th |

Internet Memes & Phenomena: The Opportunity for Brands, Publishers and Organisations

The word ‘meme’ has been widely misused over the past couple of years, specifically internet memes, as the term has filtered into the mainstream.

Its semantic understanding has shifted from obscure phrases and shared, contrived cultural references (more…)

Feb 12th |

Social Media Command Centers are Coming of Age

‘Social media command center’ is one of those flashy-sounding buzzwords you’ve probably come across if you work in digital marketing.

You may even work at a brand that already has one, or is thinking of installing one. (more…)

Jan 30th |

What is Influencer Marketing? Frequently Asked Questions

It’s a buzzword, sure, but ‘influencers’ can form an integral part of modern digital marketing plans.

We’re hosting a webinar today that details the basics of influencer marketing, and how you can develop your own programme.  (more…)

Dec 19th |

Err … We’re Very Sorry But We Made a Mistake

Just as we were starting to get in the Christmas spirit and look back on 2013 with a sense of a job well done, we’ve unfortunately discovered some bad news today, relating to one one our reports.

This year we’ve released lots of reports, research and other insights using the social data that we capture, and presented it in useful and interesting ways.  (more…)

Nov 15th |

The Weird and Wonderful History of Command Centres

What on earth is a command centre? Can you issue commands from them? And are they in the centre? If so, in the centre of what?

But how did they come about, and how have they changed over the years? (more…)

Oct 31th |

The Future of Social: What it Truly Means to be Customer-first

Barely a minute passes without someone exclaiming ‘social media is transforming the way we [INSERT THING]’, and even on this here blog we frequently discuss the impact it’s having upon people, things and businesses. (more…)

Oct 28th |

The Future of Social: Privacy is Terminally Ill, and it’s All Your Fault

This week the Brandwatch blog is devoted to exploring what’s next for social media and technology, and some of our best authors will be presenting their ideas and thoughts on what the future holds. And so will I.  (more…)

Oct 9th |

Think You Know Marketing? The Ultimate Marketing Quiz

The thought of a marketing ‘university challenge’ may sound incredibly dull, and if you don’t work in marketing, incredibly difficult.

Well you’re wrong, and you should stop thinking those things. (more…)

Aug 29th |

The Importance of Email: Does It Even Matter?

Emails are probably the grandparent of internet technologies, and not necessarily in a good way. My father tells me that in days of yore, emails were for mucking about between co-workers, while the real work got done via printed memos.

In the workplace of my generation, Skype, Facebook, mobile apps and other IM services help colleagues share thoughts that aren’t ‘official’ enough to warrant an email. (more…)

Aug 19th |

Which is the Best Social Media Platform for Marketers?

Social media is now more important than … blah blah blah. Chances are, if you’re reading this, you’ll already know all about the value of social in business and are simply on the hunt for some juicy deets. (more…)