Oct 9 2013 |
festivalofmarketing

Think You Know Marketing? The Ultimate Marketing Quiz

The thought of a marketing ‘university challenge’ may sound incredibly dull, and if you don’t work in marketing, incredibly difficult.

Well you’re wrong, and you should stop thinking those things. (more…)

Aug 29 2013 |
emailinbox

The Importance of Email: Does It Even Matter?

Emails are probably the grandparent of internet technologies, and not necessarily in a good way. My father tells me that in days of yore, emails were for mucking about between co-workers, while the real work got done via printed memos.

In the workplace of my generation, Skype, Facebook, mobile apps and other IM services help colleagues share thoughts that aren’t ‘official’ enough to warrant an email. (more…)

Aug 19 2013 |
selliongsocial

Which is the Best Social Media Platform for Marketers?

Social media is now more important than … blah blah blah. Chances are, if you’re reading this, you’ll already know all about the value of social in business and are simply on the hunt for some juicy deets. (more…)

Aug 16 2013 |
premier

Just How Deluded are Football Fans? Twitter’s Premier League Predictions

Non-footballing fans from around the world are about to wearily start moaning about football once again, as the new premier league season kicks off tomorrow.

We listened for all conversation in which predictions were made about the new season. (more…)

Aug 6 2013 |
perry

UK Internet Users Overwhelmingly Against New Porn Firewall

American politicians discovered last year just how unpopular it was to interfere with the operation of the internet when they announced the SOPA bill, designed to curb online piracy. (more…)

Jun 24 2013 |
raystede

Giving Something Back: The Day We Swapped RAM for Rams

If you spend much time around these parts, you’ll probably know by now that working at Brandwatch isn’t a normal experience. (more…)

May 30 2013 |
twitterlogo

Brandwatch Named Twitter Certified Product

In another move that further cements our reputation as the leading solution to power social analytics and intelligence across the enterprise, we’re proud to announce our inclusion in Twitter’s heralded Twitter Certified Products Program. (more…)

May 29 2013 |
language

Research Shows Twitter is Driving English Language Evolution

It’s no surprise that technology has been a driving factor in how we communicate. 140 character limits, the need to be succinct and other prevailing memes have transformed the ways we talk to each other online. (more…)

May 22 2013 |
xbox

Xbox One Reveal Meets Mixed Reaction on Twitter

Microsoft dominated the internet yesterday, with its much-anticipated launch of the successor to the Xbox 360. With a torrent of fanfare in the build-up to the 6pm BST announcement, we decided to keep an eye on the official #XboxReveal hashtag for the hour of the event. (more…)

May 21 2013 |
WE_blogpost_570x320_hero

How Social Media Analytics Boosted PR Agency Waggener Edstrom

One of the main practical applications of using Brandwatch is for public relations companies. It’s no surprise then that Waggener Edstrom has found using the social media analytics tool an essential part of its success, of which they’ve had plenty. (more…)