Brandwatch Blog Articles by Joel Windels

Joel Windels

@LinkYeah

Joel is the VP Marketing at Wandera, the innovators in enterprise cloud services and security. He ran a marathon once, and has a wide range of Pokemon in his Pokedex.

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Joel Windels

@LinkYeah

Joel is the VP Marketing at Wandera, the innovators in enterprise cloud services and security. He ran a marathon once, and has a wide range of Pokemon in his Pokedex.

20

The Wisdom of the Crowd: Honest, Transparent Reviews of Social Listening Tools

User reviews have fundamentally shaken up business. From TripAdvisor and Yelp to Amazon and Twitter, the way that consumers select products and services is now entrenched within the bold transparency of digital reviews. Read more

Announcement By Joel Windels on March 27th 2014

Internet Memes & Phenomena: The Opportunity for Brands, Publishers and Organisations

The word ‘meme’ has been widely misused over the past couple of years, specifically internet memes, as the term has filtered into the mainstream. Its semantic understanding has shifted from obscure phrases and shared, contrived cultural references Read more

Commentary By Joel Windels on February 19th 2014

Social Media Command Centers are Coming of Age

‘Social media command center’ is one of those flashy-sounding buzzwords you’ve probably come across if you work in digital marketing. You may even work at a brand that already has one, or is thinking of installing one. Read more

Commentary By Joel Windels on February 12th 2014

What is Influencer Marketing? Frequently Asked Questions

It’s a buzzword, sure, but ‘influencers’ can form an integral part of modern digital marketing plans. We’re hosting a webinar today that details the basics of influencer marketing, and how you can develop your own programme.  Read more

Marketing By Joel Windels on January 30th 2014

The Weird and Wonderful History of Command Centres

What on earth is a command centre? Can you issue commands from them? And are they in the centre? If so, in the centre of what? But how did they come about, and how have they changed over the years? Read more

Marketing By Joel Windels on November 15th 2013

The Future of Social: What it Truly Means to be Customer-first

Barely a minute passes without someone exclaiming ‘social media is transforming the way we [INSERT THING]’, and even on this here blog we frequently discuss the impact it’s having upon people, things and businesses. Read more

Marketing By Joel Windels on October 31st 2013

The Future of Social: Privacy is Terminally Ill, and it’s All Your Fault

This week the Brandwatch blog is devoted to exploring what’s next for social media and technology, and some of our best authors will be presenting their ideas and thoughts on what the future holds. And so will I.  Read more

Marketing By Joel Windels on October 28th 2013

Think You Know Marketing? The Ultimate Marketing Quiz

The thought of a marketing ‘university challenge’ may sound incredibly dull, and if you don’t work in marketing, incredibly difficult. Well you’re wrong, and you should stop thinking those things. Read more

Marketing By Joel Windels on October 9th 2013

The Importance of Email: Does It Even Matter?

Emails are probably the grandparent of internet technologies, and not necessarily in a good way. My father tells me that in days of yore, emails were for mucking about between co-workers, while the real work got done via printed memos. … Read more

Marketing By Joel Windels on August 29th 2013

Which is the Best Social Media Platform for Marketers?

Social media is now more important than … blah blah blah. Chances are, if you’re reading this, you’ll already know all about the value of social in business and are simply on the hunt for some juicy deets. Read more

Marketing By Joel Windels on August 19th 2013