Nov 6 2009 |

Twitter and mozRank Help Us Measure What's Important

Brandwatch is a data company: our crawlers are dedicated to finding as many pages out there as they can. For our customers, higher volumes of data are generally better – they have more to work with, and can drill down using filters, keyword searches or browsing through topics. But given thousands of pages per day or per week, how does a human decide which are the most important ones to look at? Which ones need attention first? Which blogs or forums have the most impact, or influence? (more…)

Jun 16 2008 |

Arms And The Spam

Sifting through the list of web pages in Brandwatch that have been reported as spam, you get a feel for the ever-changing ways that spam merchants manage to infect the web with junk. (more…)