37 Instagram Statistics for 2016

Believe it or not, people took photos before Instagram. People even shared photos before Instagram. With its snazzy filters and easy sharing options, soon we were all addicted to posting our holiday hot dog legs and hipster food snaps.

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around.


Instagram history statistics

Instagram launched on October 6, 2010

The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010 (above)

The network was bought by Facebook on 9 April 2012, for $1 billion

At the time, Instagram had only 30 million users

Instagram introduced advertising for select brands in October 2013, but didn’t open up advertising for all until September 2015.


Instagram financial statistics

In 2015, Instagram was forecasted to bring in $595m in mobile ad revenue

By 2017, Instagram’s global mobile ad revenues will reach $2.81 billion

Instagram user statistics

Instagram now has 400 million active users

75% of Instagram users are outside the US

Over 60% of users log in daily, making it the second most engaged network after Facebook

30% of internet users are now on Instagram

90 percent of Instagram users are younger than 35

The most followed brand is National Geographic, with 48.4m followers.


Instagram usage statistics

Over 40 billion photos have been shared

Instagram clocks up 3.5 billion likes every day

On an average day, 80 million photos are shared

Instagram usage has doubled in the last two years

Selena Gomez has the most amount of followers, with 69.5m

A photo of Kendall Jenner is the most popular ever, with 3.5 million likes

One study found that 8% of accounts are fake

The same study showed 29.9% of accounts are ‘inactive’, posting one or fewer photos or videos in a month

When Instagram introduced videos, more than 5 million were shared in 24 hours

Pizza is the most popular Instagrammed food, behind sushi and steak


Instagram Marketing Statistics

48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%

If we only look at the top 100 brands in the world, 90% have an Instagram account

96% of US fashion brands are on Instagram

Outside China, almost 50% of Instagram users conduct product research on social media

Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter

Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users

32% of US teens list Instagram as their most important social network, more than any other social network

50% of Instagrammers follow brands, making them the social networkers who are most likely to do so

Posts that include another handle gain 56% more engagement

Posts with at least one hashtag gain 12.6% more engagement

And posts with a location receive 79% more engagement

Photos see more engagement than videos on Instagram

The average engagement per post has grown by 416% compared to two years ago

70% of the most used hashtags are branded


Photography has changed massively over the years. A couple of bonus stats attest to that: more pictures are now taken every two minutes than were taken during the entire 1800s.

It is also estimated that ten percent of all photos ever taken were snapped in the last twelve months. It seems our appetite for photography shows no signs of slowing down. These Instagram stats demonstrate how important this trend is for marketers hoping to reach their audience.

If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo and see how Brandwatch Analytics can boost your social media strategy.


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