Interview: The Science Behind Brandwatch Search With Aykut Firat
By Phill AgnewSep 28 2020
Social Listening Platforms, Q4 2020
Published December 8th 2020
Reviews are the most important pieces of feedback you can receive about a product.
Not only do they provide vital information about your product’s strengths and weaknesses, they also tell your buyers whether or not to buy.
Whether we admit it or not, us marketers need to pay attention to online reviews. Small changes in how our goods are reviewed online can dramatically change consumer behavior.
In fact, studies show that consumers are heavily influenced by reviews:
Yet most marketers have no effective way to measure reviews online, compare their products to those of the competition, and learn what’s needed to improve ratings and sales.
With Brandwatch Reviews, marketers are finally able to make sense of how their products are perceived online.
Since launching back in May, Brandwatch Reviews has already started to help some of the world’s largest brands dramatically improve their performance online. Simply put, it can help you:
The Incubator team at Brandwatch has been hard at work making improvements to Brandwatch Reviews that make the solution even more powerful.
Here are the four updates:
Now you can compare up to five different products side-by-side to learn how your brand competes. Quickly discover what features and functionality your customers love and which competitors are performing best.
Measure this data over time to spot disruptive competitors or stagnant market leaders. Use this information to learn your competitors’ weaknesses and capitalize on easy wins.
Create custom segmentations to dig into product characteristics or compare features directly with competing ones. Now you can start to dig into the specific features that customers rank you on. That could be video game graphics, running shoe grip, or mattress comfort rating. You have the power to segment your data any way you like and see how you rank against the competition.
Upload data into the core Brandwatch platform for further analysis. That means you can use the features and functionality you love to analyze review data. Whether it’s leveraging Custom Classifiers to segment data or PowerPoint exports to share your data across the business, you can use the full power of BCR on Review data.
What’s more, star ratings are automatically added as categories for simple segmentation. That makes it easier than ever to break down and filter conversation. Users can quickly compare the language reviewers use with products they love or hone in on negative reviews to see what drives that conversation.
Brandwatch Reviews is now able to gather data from 230 top sites across the web.
Interested in learning more about how customers review your products online?
Head here to view our webinar to see the product in action.