The Feature Our Happiest Customers Love Most
By Gemma JoyceFeb 28
With over 300 million in-stream active users, Google+ can be a powerful tool for boosting your online presence.
It can help improve SEO ranking, finding and building relationships with influencers and it can strengthen your industry authority.
A study by Janrain indicates Google+ has continued to grow strong despite its late start (2011), whilst others have forecast Google+ will surpass Facebook by May 2016.
Your profile and hovercard is the first impression and entry point for your audience.
Every element of your profile should reflect your brand identity and personality.
A great way to get started is by searching for people who share your interests and adding them to your circles: start engaging with them and build on those relationships.
Also, deciding which are your main objectives on Google+ is essential. This can help you organise your circles (eg. create prospects, team members and customer circles for your business page).
Go to the “Stream” tab to see what others are sharing and comment on numerous posts a day.
However, quantity isn’t everything. Make sure your comments add value to the discussion and illustrate your understanding and expertise on the subject.
Brief comments such as ‘Great post’ or ‘Thanks for sharing’ do not add much value to the conversation and once you start sending out dozens of these a day, they are going to lose their value.
Engaging in industry-related communities it’s a great way to meet new people, learn and expand your brand’s reach.
Once you’ve identified and joined relevant communities, make it a priority to participate regularly.
Be sure to actively ask and answer questions, as well as share valuable content to fuel engagement.
Take a look at the suggestions below aimed to help you optimise your Google+ posts and encourage conversations around them.
The more you share to your Google+ profile or business pages, the more you will get your name out there.
However, it’s highly recommended to avoid being promotional and talking too much about your products and services.
Try to put a premium on your brand only in 20% of posts, whilst the rest of your content should be comprised of industry insights and both educational and entertaining posts.