Marketing: 105 Amazing Social Media Statistics and Facts

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere.

Depending on your view, this is either very creepy or fantastically interesting.  As we’re data nerds here at Brandwatch we fall firmly in the second camp.

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list.

For the curious, these represent a series of numbers that boggle the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Social media statistics

User numbers

4Chan: 27.7 million

Airbnb: 150 million users

Facebook: 2.072 billion users

Flickr: 90 million users

Google+: 111 million users

Instagram: 800 million users

LinkedIn: 500 million users

MySpace: 15 million users

Periscope: 10 million users

Pinterest: 200 million users

Reddit: 234 million users

Snapchat: 178 million daily users

Twitter: 330 million users

Wechat: 1.12 billion users

Weibo: 600 million users

WhatsApp: 900 million users

Youtube: 1.5 billion users

Social media business statistics

Content statistics

Social video statistics

Google statistics

Facebook statistics


If you’d like more facts, we’ve written a full post of Facebook Statistics 

Twitter statistics


We’ve also published an entire post on Twitter Statistics 

Youtube statistics

If you want more, head over to the full page of Youtube Statistics

Instagram statistics


We’ve written a full post of Instagram Statistics too!

Pinterest statistics

LinkedIn statistics

Snapchat Statistics

That’s your fill of social media statistics for now, with just a tiny fraction of the weird and wonderful stats and facts available out there. We’ll be updating this list as we get new data points.

If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo, and see how Brandwatch Analytics can boost your social media strategy.

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