116 Amazing Social Media Statistics and Facts

By Kit Smith on April 2nd 2018

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A collection of 116 social media statistics and facts looking at the major platforms and how people around the world use them for pleasure and business.

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere.

Depending on your view, this is either very creepy or fantastically interesting.  As we’re data nerds here at Brandwatch we fall firmly in the second camp.

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts.

For the curious, these represent a series of numbers that boggle the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.


Social media statistics

Social media business statistics

Content statistics

Social video statistics

Google statistics

Facebook statistics

47 Incredible Facebook Statistics and Facts

There is no shortage of interesting Facebook statistics out there. We've collated and categorized the most up-to-date, most interesting facts we could find.

Twitter statistics

45 Incredible and Interesting Twitter Statistics

There is no shortage of interesting Twitter stats out there. We've collated and categorized the most up-to-date, most interesting facts we could find.

Youtube statistics

39 Fascinating and Incredible YouTube Statistics

There's definitely no shortage of interesting YouTube statistics out there. We've collated the most up-to-date, most interesting facts we could find.

Instagram statistics

41 Incredible Instagram Statistics

There is no shortage of interesting Instagram statistics out there. We've collated and categorized the most up-to-date and interesting facts we could find.

Pinterest statistics

LinkedIn statistics

Snapchat Statistics

38 Interesting and Fascinating Snapchat Statistics

Check out our up-to-date Snapchat statistics looking at its history, demographics, usage, and finances. If you want interesting data on Snapchat, you've come to the right page.

That’s your fill of social media statistics for now, with just a tiny fraction of the weird and wonderful stats and facts available out there. We’ll be updating this list as we get new data points.

If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo, and see how Brandwatch Analytics can boost your social media strategy.

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