We’ve spent the last year researching how 200 of the top B2B companies in the UK and the US use social media. Today, we release our definitive social media report revealing unique insights behind some of the world’s largest brands.
Collecting over five million mentions for 200 brands in 10 industries, we’ve been able to dissect and analyze the social B2B marketplace in groundbreaking new ways.
As the capabilities of social listening technologies advance and the volume of social data grows, the opportunity for inventive social media research has arisen.
Are you a football fan? Do you spend time following football on social media?
If the answer to both of those questions is yes, then you’ve probably witnessed football related social media abuse.
In the recent UK election, the membership of the European Union became one of the key campaigning issues for the competing political parties – with the winning Conservative Party now bound by their manifesto promise of a referendum vote on membership.
We are pleased to introduce the first in a new Brandwatch blog series, pitting brand against brand in a social presence showdown.
For our inaugural post, what more appropriate place to begin than with the two most heated rivals in the beverage business: Coca-Cola and PepsiCo. (more…)
The third entry in our series on location in social data looks at innovative and powerful campaigns that feature geotagging at their core.
Earlier entries in the Internet of Place series can be found here, and we’ll be continuing to explore the topic in the coming weeks. (more…)
You may have participated in, or at least seen, a Twitter chat on your feed. Twitter users around the world host chats at specific times and days of the week, for anyone to participate in by following a single hashtag – like our #BrandwatchTips hashtag we use during webinars or live events.
Generally, these live Twitter events have a host, and sometimes a guest, who ask questions before everybody else chimes in. Twitter chats are an effective way to network, share and learn from like-minded people with common interests. (more…)
The restaurant, food and beverage industry, accompanied by a passionate and increasingly informed consumer base, is erratic.
With the ferocity of today’s research, trends, diets and the like, products and brands that were once considered staples are now being brought into question. Conversely, products that were once obscure now blanket the shelves of grocery stores and restaurant menus. (more…)
When Avatar premiered in 2009, many predicted that 3D movies would change the future of cinema. Almost five and a half years on, the stats paint a different picture.
In 2012, 41 movies had 3D attached to them. In 2013, 35 movies. And in 2014, just 28 movies involved 3D.
Hopefully by now you’ve heard about one of our latest additions to Brandwatch Analytics, Signals.
We’ve already explained how we at Brandwatch are using Signals across the business, but now that Signals has been around for a month or so, we wanted to give you even more inspiration with some great examples of how some of our clients are already using it. (more…)