Apr 28th |
Research
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Research: New Report on Social Media’s 200 Top B2B Companies

We’ve spent the last year researching how 200 of the top B2B companies in the UK and the US use social media. Today, we release our definitive social media report revealing unique insights behind some of the world’s largest brands.

Collecting over five million mentions for 200 brands in 10 industries, we’ve been able to dissect and analyze the social B2B marketplace in groundbreaking new ways.

(more…)

May 20th |
communities
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Communities: We Rate the Top 10 Free Twitter Chat Tools

You may have participated in, or at least seen, a Twitter chat on your feed. Twitter users around the world host chats at specific times and days of the week, for anyone to participate in by following a single hashtag – like our #BrandwatchTips hashtag we use during webinars or live events.

Generally, these live Twitter events have a host, and sometimes a guest, who ask questions before everybody else chimes in. Twitter chats are an effective way to network, share and learn from like-minded people with common interests. (more…)

May 19th |
research
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Research: Social Listening in the Restaurant, Food and Beverage Industry

The restaurant, food and beverage industry, accompanied by a passionate and increasingly informed consumer base, is erratic.

With the ferocity of today’s research, trends, diets and the like, products and brands that were once considered staples are now being brought into question. Conversely, products that were once obscure now blanket the shelves of grocery stores and restaurant menus. (more…)

May 19th |
research
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Research: The Rapid Rise and Even More Rapid Fall of 3D Movies

When Avatar premiered in 2009, many predicted that 3D movies would change the future of cinema. Almost five and a half years on, the stats paint a different picture.

In 2012, 41 movies had 3D attached to them. In 2013, 35 movies. And in 2014, just 28 movies involved 3D.

With around 700 new movies (BFI) released each year, the percentage of films with 3D visuals is getting slimmer and slimmer. (more…)