New Report: Consumer Trends for 2020

We bring together global survey and social data to find the biggest consumer trends in your region.

Get the Report

New Report: Consumer Trends for 2020

We bring together global survey and social data to find the biggest consumer trends in your region.

Get the Report

Published March 22nd 2012

A Guide to Your B2B Social Media Marketing Plan

Felicia Baratz-Savage of Technected fills us in on where she thinks the best places for b2b marketing in social media are. You can read more about this topic in greater detail in our new series of eBooks, available to download for free here.

Back in the day, social networking sites were generally regarded as the sole domain of teens, college students and musicians – In fact, these social networks have proven indispensable to the marketing strategies of wholesalers and other business-to-business (B2B) companies. Which networks? Say, for example, you operate a catering and restaurant supply wholesale company. How can you use social networking to best connect with all of the companies that you want to sell catering equipment to? Along with a comprehensive online marketing strategy that incorporates After all, Facebook has almost  Use Facebook’s informal, personal tone to your advantage and show a human side of your company that you wouldn’t necessarily emphasize on a corporate website. Consider posting photos of employees and customers interacting, or videos from company community service projects. Facebook also provides a forum for customers to interact with the company directly. Twitter Twitter’s refined audience is the perfect forum for B2B marketing. Twitter’s ranks are dense with industry professionals, which means that your company can easily follow and contact potential clients. The best way to isolate the most valuable and relevant conversations is through targeted Returning to the food wholesaler example, using Twitter you can find, follow and communicate with the businesses that you want to provide catering equipment to. This way, you can tailor your message, providing targeted, specific marketing. LinkedInUnlike Twitter, LinkedIn is actually designed to be a professional network. B2B operations can leverage these strong connections and stay involved with potential trading partners.

Take advantage of this powerful network by:

  • Fully completing your profile
  • Building networks incrementally
  • Staying involved: Post questions and participate in group discussions
  • Sharing content like blog posts, industry links and articles

Google+Don’t discount the power of Google+. With 400 million users predicted by the end of 2012, Google’s “+1” button may actually affect page rankings and your SEO efforts.

When enough users give your product a +1, your search engine results improve through a slightly convoluted, but effective process that involves a higher click-through-rate, which leads to a greater chance of your link being shared, which in turn leads to a better page ranking. While the effects may be indirect, they do exist and shouldn’t be discounted. So, come out of the Web 1.0 funk (if you haven’t already), and take advantage of these powerful networks. Social networking is here to stay — and that’s a good thing for your online marketing.


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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.