Brandwatch Named As a Leader in The 2020 Forrester Wave for Social Listening Platforms
By Bex CarsonNov 10
Social Listening Platforms, Q4 2020
Published June 4th 2019
Brandwatch Analytics users will have a new experience when they connect to the platform today.
The new homepage offers a gateway into Analytics that’s easy to navigate and puts the most important information front and center.
It’s also personalized, so that you get a high level overview of your own projects as soon as you connect. You can drill down at any point along the way.
With the new My Feed section of the homepage, you can keep up with changes in your data, automatically.
Our AI technology, Iris, detects and delivers the most important trends from the active queries in your project. Iris does the heavy lifting of sifting through massive volumes of data and surfacing the key insights that you may not be able to access otherwise.
You’ll see shifts in volume and sentiment, trending tweets, stories, hashtags, countries, and spikes in mentions of a particular Twitter handle. And you don’t just see the headline – you can click through to see the data behind the insight.
You can also drill down deeper to automatically create a dashboard based on this query or set up an email alert.
The new homepage offers suggested dashboards to point you in the right direction. You can even decide which dashboards appear:
A simple click on any of these dashboards leads directly to that page, so you can take a closer look at the data.
Scroll to the bottom of the homepage to get easy access to helpful resources – everything from Help Center tips and tricks to example projects to the latest product updates. This will help you keep up with the best practices for using Brandwatch Analytics and give you ideas and inspiration for your own projects.
By design, this new homepage will give everyone from novice to expert users a smoother, more enjoyable journey from data to insights.