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Social Listening Platforms, Q4 2020

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Published June 4th 2019

A New Homepage for Brandwatch Analytics

The newly designed gateway into Brandwatch Analytics features instant insights, easy navigation, and a more personalized experience

Brandwatch Analytics users will have a new experience when they connect to the platform today.

The new homepage offers a gateway into Analytics that’s easy to navigate and puts the most important information front and center.

It’s also personalized, so that you get a high level overview of your own projects as soon as you connect. You can drill down at any point along the way.

Insights at a glance, served by Iris™

With the new My Feed section of the homepage, you can keep up with changes in your data, automatically.

Our AI technology, Iris, detects and delivers the most important trends from the active queries in your project. Iris does the heavy lifting of sifting through massive volumes of data and surfacing the key insights that you may not be able to access otherwise.

You’ll see shifts in volume and sentiment, trending tweets, stories, hashtags, countries, and spikes in mentions of a particular Twitter handle. And you don’t just see the headline – you can click through to see the data behind the insight.

You can also drill down deeper to automatically create a dashboard based on this query or set up an email alert.

Easy navigation

The new homepage offers suggested dashboards to point you in the right direction. You can even decide which dashboards appear:

  • Recently viewed
  • Recently modified by you
  • Recently modified by your team
  • Most popular

A simple click on any of these dashboards leads directly to that page, so you can take a closer look at the data.

Best practices and inspiration

Scroll to the bottom of the homepage to get easy access to helpful resources – everything from Help Center tips and tricks to example projects to the latest product updates. This will help you keep up with the best practices for using Brandwatch Analytics and give you ideas and inspiration for your own projects.

By design, this new homepage will give everyone from novice to expert users a smoother, more enjoyable journey from data to insights.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.