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How has consumer behavior changed in 2022, and what does this mean for brands?
Published December 30th 2019
It is a fact of the internet that every click, every view and every sign-up is recorded somewhere.
Depending on your view, this is either very creepy or fantastically interesting.As we’re data nerds here at Brandwatch we fall firmly in the second camp.
We come across all sorts of interesting stats about social media platforms and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts.
For the curious, these represent a series of numbers that boggle the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.
4Chan: 27.7 million
Airbnb: 150 million users
Facebook: 2.449 billion users
Flickr: 60 million users
Google+: 111 million users (RIP)
Instagram: 1bn users
LinkedIn: 660 million users
MySpace: 15 million users
Periscope: 10 million users
Pinterest: 265 million users
Reddit: 430 million monthly users
Snapchat: 210 million daily users
TikTok: 500 million users
Twitter: 145 million daily users
Wechat: 1 billion users
Weibo: 600 million users
WhatsApp: 1.6 billion users
YouTube: 1.9 billion users
Want more? Head to our full list of Facebook statistics.
We have a much more extensive list of Twitter statistics here.
We’ve got loads more Youtube statistics here.
Want more? We’ve got a much longer list of Instagram statistics available.
We also have a much larger list of LinkedIn statistics.
Head here to check out our bigger list of Snapchat statistics.
That’s your fill of social media statistics for now, with just a tiny fraction of the weird and wonderful stats and facts available out there. We’ll be updating this list as we get new data points.
If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo, and see how Brandwatch Consumer Research can boost your social media strategy.