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Amy Collins on Data: 5 Exciting Announcements about our Facebook Data Product
1. Higher performing Owned Channel coverage
2. Non Owned Channels – Helping you to maximize data coverage
3. Feedback on Channel coverage
This whole conversation started nearly a year ago. I asked one of the engineers what would be required to have a more predictable, explainable system for our customers.
I was told we didn’t have enough API capacity. So we agreed we’d solve that problem through the authentication system (above).
I was then told, we need far more compute power, so we agreed that they could build a shiny new infrastructure.
At the end of that conversation, we agreed that if they could have those things, they’d provide a service that operated within a Service Level Agreement. We agreed some really low targets for the SLA, but they committed to delivering a system that would do the job reliably.
However a month or so ago, the engineers came back and said: “You know those SLAs…? …actually we think we can do better”. I’m really pleased with what they proposed.
|Owned Channel||Non Owned||Basic Coverage|
|Latency||Posts will be retrieved within an hour||Posts will be retrieved within 2 hours||Posts will be retrieved within 12 hours|
|Number of posts||1000 every visit||300 every visit||300 every visit|
|Number of comments||1000 per post each visit||100 per post each visit||100 per post each visit|
|Revisit old content||Every 6 hours for 30 days||Every 6 hours for 30 days||Every 24 hours for 30 days|
5. One more thing…
If you watched the detective TV show, Columbo, you’ll remember he was famous for “just one more thing…” at the end of his innocuous conversation with the suspect. Admit it, you totally thought I was going to mention Steve Jobs. Anyway, I digress.
Some of you create Facebook Channels for industry publications and other mainstream media because you want that data to flow through into your regular brand Queries.
For example, a mobile phone company might create channels to follow The Verge, Engadget and Android Central Facebook pages, not because they want the whole channels data, but because they want any mentions of their phone or brand to appear in their Brandwatch query & dashboards. This is an expensive solution for both you and us.
You have to pay for lots of unused data and we have to do really deep complex Channel crawling to get lots of data that they don’t want.
It can’t have escaped your attention that we recently acquired the top content marketing intelligence company out there: Buzzsumo. Those guys crawl 5 million Facebook pages and pull back all the posts. I’m going to write that again: Five. Million. Pages.
We’re in the process of figuring out how we can integrate and pull their data into Brandwatch, so it’ll just be there to match your queries. I will share more in an upcoming blog.
As always – please submit questions below and I’ll try my best to answer transparently.
P.S. Everything in 1-4 is live in your account now. Go try it out.