Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

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Marketing

Published May 24th 2012

Are Automated Twitter DMs Actually Worth Sending?

Is it just us, or are Twitter inboxes becoming even more clogged with auto-DMs recently? With the endless blog posts and grumbly tweets about their existence flooding all corners of the internet, it does beg the question: why are people still using automated direct messages on Twitter?

After discussing the concept with some of our followers, we decided to take a stab at measuring their success. The findings suggest that there may more validity to these spammers than most care to allow, and as annoying as they can be, they do have some merit. Watch the video to see what we discovered.

We’d also love it if you let us know what you think of these videos, as we’re always trying to improve on them and deliver what you lot like most – so let’s hear your feedback!

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