7 Top Tips to Escalate your Instagram Ads Campaign
By Manvi AgarwalJun 19th
Published August 25th 2015
Influencer marketing has become one of the most effective channels to reach modern day consumers, whose interest and attention has become increasingly harder to capture.
Interestingly, word-of-mouth is now perceived as one of the most effective advertising methods, as customers often prefer to research a brand on their own and only rely on feedback or recommendations from someone they trust.
In a 2014 study from Augure, influencers were mostly defined as having three distinct characteristics:
The impact of influencers on marketing campaigns continues to increase. They’re perceived as thought leaders, experts in their field, the most effective partners for sharing your brand’s messages and driving business your way.
But how do you get there? What are the key steps to follow when seeking to become an influencer yourself?
Following our Top Trumps Twitter campaign, we asked our Top Trumps which is the next big marketing development in their view, in an article published last week by Stuart Davidson, and this week we’re looking at their top rule for becoming an influencer on social.