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Influencer marketing has become one of the most effective channels to reach modern day consumers, whose interest and attention has become increasingly harder to capture.
Interestingly, word-of-mouth is now perceived as one of the most effective advertising methods, as customers often prefer to research a brand on their own and only rely on feedback or recommendations from someone they trust.
In a 2014 study from Augure, influencers were mostly defined as having three distinct characteristics:
- 79% say influencers are able to mobilize opinions and create reactions.
- 73% say influencers have large online communities focused on specific topics.
- 62% say influencers have a significant share of voice on a given subject.
The impact of influencers on marketing campaigns continues to increase. They’re perceived as thought leaders, experts in their field, the most effective partners for sharing your brand’s messages and driving business your way.
But how do you get there? What are the key steps to follow when seeking to become an influencer yourself?
Following our Top Trumps Twitter campaign, we asked our Top Trumps which is the next big marketing development in their view, in an article published last week by Stuart Davidson, and this week we’re looking at their top rule for becoming an influencer on social.
17 top tips on how to become a social media influencer
11/ Azeem Azhar (@azeem)
Cut through the noise to find the people influencing your customers.
Cut through the noise to find the people influencing your customers.Find out more