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Published September 27th 2013

Augmented Reality Becoming a Reality at InsideAR

“Always on, always augmented” has become more than a vision. Thanks to augmented reality, the real and the virtual world are brought closer together.

IKEA catalogues come to life, vehicle user manuals can be displayed on Google Glass and McDonald’s customers can more closely understand the idea of sustainability, all by interacting with objects via app stores and fulfilling virtual missions.

All these projects will be presented at InsideAR, and Brandwatch is the official monitoring partner of the conference.


Using our social media monitoring app we will observe and analyse what is being discussed about the event on the social web and news sites before, during and after the event.

The InsideAR is the world’s largest Augmented Reality Conference and will take place on the 10th  and 11th of October in Munich.

It is organized by metaio, a top international player in the field of software for augmented reality technologies. Using Metaio’s product platform, interactive, multidimensional content can be shown in the display, enhancing the user’s world with additional information.

Augmented reality is available not only for smartphones and tablets, but also for Google Glass.

For the first time, a prototype for an interactive vehicle user manual on Google Glass will be shown at InsideAR.


All visitors of the Augmented Reality Conference will have the opportunity to experience in person, using Google Glass, the prototypes of the PKW-manuals, the first AR-Browser and many other Demos, each supporting the “hands-free” augmented reality.


Interested? – Win tickets now


Brandwatch is sending you to the conference! We are giving away 5 free tickets to the InsideAR.

Participation is simple: You either leave a comment on this blog post or tweet with @BrandwatchDE and #InsideAR in the message.

We will select five lucky winners from all the comments and tweets received by 03.10.2013 (23:59),




  • What? InsideAR – World’s largest Augmented Reality Conference
  • When? The 10th and 11th of October 2013
  • Where? Munich, Kleine Olympiahalle
  • Who? AR specialists from IKEA, Volkswagen, Audi, DISNEY Research, etc. Check out the programme at http://www. metaio.com / InsideAR
  • How? With Brandwatch (by commenting or tweeting)

Good luck with the contest and see you at the InsideAR on the 10th and 11th of October!



* Eligibility: Participation in the Contest is free. Participation is open to individuals who are at least 14 years old at the time of entry. Persons under 18 Age need to take the consent of their legal representative. Excluded from participation are employees of Brandwatch GmbH, metaio GmbH and their families. The winner will be decided with a lottery draw in which five participants will be drawn. Each winner will receive a 2-day ticket for the InsideAR 2013 and will be notified in writing by an employee of Brandwatch GmbH.  Brandwatch GmbH reserves the right to cancel the competition without prior notice due to unforeseen circumstances. The decision will be final.

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