Brandwatch Blog Articles by Gemma Cooper

Gemma Cooper

@gcooperisms

Gemma is a Project Manager / Boolean Query Wizard at Brandwatch. Also owner of Pip the cockapoo, Brandwatch Berlin's CCO (Chief Canine Officer).

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Gemma Cooper

@gcooperisms

Gemma is a Project Manager / Boolean Query Wizard at Brandwatch. Also owner of Pip the cockapoo, Brandwatch Berlin's CCO (Chief Canine Officer).

81

Meet the Experts: A Day in the Life of Professional Services

We recently launched the new Expert Hours service (read all about it here). We thought you might want to meet these experts we’ve been talking of, so in this series we’ll be getting to know the different teams. First up, Professional Services Team Lead, Gemma, talks you through a day in the life of Professional Services.  Read more

Culture By Gemma Cooper on June 11th 2015

Top Tips for Writing Brand Queries: Part Two

Yesterday, I wrote Part 1 of how to create great brand Queries. Read that first before continuing with this post… As I said yesterday, if you are searching for an ambiguous brand using Brandwatch, you’ll need to use more complex syntax in your Query. Read more

Marketing By Gemma Cooper on August 14th 2013

Top Tips for Writing Brand Queries: Part One

In order to surface useful and accurate social insights and analysis about your brand, or competitors, you need to be capturing good quality and relevant data. In Brandwatch, you find that data using Queries: the search strings used to match mentions of your brand. Read more

Marketing By Gemma Cooper on August 13th 2013