Brandwatch Blog Articles by Iris Vermeren

Iris Vermeren


Iris is a social media enthusiast with a passion for writing and playing the piano.


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Iris Vermeren


Iris is a social media enthusiast with a passion for writing and playing the piano.


Marketing: How to Provide Great Customer Service Via Social

Today’s consumers are greatly empowered. Billions of consumers worldwide are tapping into vast amount of information on websites, blogs and social networks every day. Savvy consumers can derive an informed perception of any product, business or idea online well before they commit to it. If they can’t find what they’re looking for, they expect a […] Read more

Guide By Iris Vermeren on February 25th 2015

Survey: How Americans Use Online Reviews for Residential Services

The way people use online review sites to discover businesses is more important than ever today. For residential service providers like electricians, landscapers, exterminators or plumbers, consumers are flocking to online reviews to decide who they should hire for their next job. Software Advice, a company that researches and compares technology for businesses, decided to […] Read more

Research By Iris Vermeren on February 9th 2015

Men vs. Women: Who Is More Active on Social Media?

The old saying “Men are from Mars, women are from Venus” holds water when it comes to how men and women use social media. Females use social media less than men for business reasons, whereas women use social media to share more personal information than me, revealing more about their personal lives. Women are more vocal, […] Read more

Marketing By Iris Vermeren on January 28th 2015

The Top 5 Instagram Trends To Watch Out For In 2015

Note: Read about the Top Instagrams Trends to Watch in 2016 here. Instagram isn’t showing any signs of slowing down. The online mobile photo-sharing service currently boasts 300 million active users. It has become the social network for image-based social media marketing. 42% of marketers are planning to increase their use of Instagram in 2015. […] Read more

Research By Iris Vermeren on January 16th 2015

Expert View: What’s the Key to Successful International PR?

Expanding your business overseas is one of the most challenging tasks an entrepreneur can face. The risks fall into many categories: finding new distributors, abiding more legal requirements, monitoring new competitors and the like. But what’s your take on international PR? Read more

Marketing By Iris Vermeren on December 23rd 2014

5 Ways To Boost Your Social Lead Generation

Many of us tap into the millions of reviews and comments on social media to find influencers, resolve customer complaints, buzz monitoring and the like. But one use that is often overlooked is the hunt for prospects. Read more

Marketing By Iris Vermeren on December 10th 2014

Inside Brandwatch: From Zoologist to Head of Professional Services

For many businesses, social listening is a relatively young industry that’s grown exponentially over the past few years. It’s not all just sentiment analysis, query writing and reporting, it’s a huge market where brands take advantage of real-time intelligence, monitoring and engaged conversations with their customers and industry peers. Read more

Culture By Iris Vermeren on December 5th 2014

The Definitive Guide to the Top 9 Pinterest Analytics Tools

Many still hold the opinion that Pinterest is a niche social network, but its demographic has grown substantially in the past few years. With over 100 million users, and 66% of content coming from brand websites, Pinterest marketing is growing in importance. Read more

Marketing By Iris Vermeren on November 14th 2014

Using Social Listening to Discover the Truth About Your Brand

The importance of understanding your brand perception in the era of digitalism cannot be overstated. People research, evaluate and purchase based on so many more factors and influences than they did a decade ago, and the consequences for brands are immense. Read more

Marketing By Iris Vermeren on October 29th 2014

Why Wearable Tech Hasn’t Reached The Mainstream Yet

“Smartwatches will be the most important new product category in consumer electronics since the iPad defined the market for tablets,” said Chris Jones, VP and Principal Analyst at research firm Canalys, last summer. According to their forecasts, the smartwatch market was expected worldwide shipments to hit 500,000 this year and climb past 5 million by 2014. 2014 […] Read more

Research By Iris Vermeren on October 24th 2014