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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

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The Author
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Jacob Morgan

Jacob is the author of the Amazon best-selling book, The Collaborative Organization, which is the first comprehensive strategy guide to emergent workplace collaboration and has been endorsed by leaders such as the former CIO of the USA, CIO of ManpowerGroup, CEO of Unisys, CMO of SAP, CMO of Dell, and dozens of others. He also blogs at Social Business Advisor.

Articles by Jacob Morgan

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.