Brandwatch Blog Articles by Joakim Nilsson

Joakim Nilsson

@JoakimNilsson

Joakim Nilsson is an entrepreneur and senior sales engineer at the Paris Brandwatch office.

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Joakim Nilsson

@JoakimNilsson

Joakim Nilsson is an entrepreneur and senior sales engineer at the Paris Brandwatch office.

36

How Advanced is Your Company’s Social Media Program?

What I do for a living is helping companies with the essential parts of Social CRM such as listening, engagement and analytics. Having worked with social media both on the client and agency side for the past 6 years, I’ve come across all kinds of various strategies, setups and organizational constellations. Read more

Research By Joakim Nilsson on February 11th 2014

Social Media Business Opportunities for 2014

2013 is almost coming to an end and we’re soon going to be flooded with posts predicting the future of social media. Most such posts will highlight advancements and changes in the technology powering social media, such as how Facebook will improve its news feed and page analytics, Read more

Marketing By Joakim Nilsson on December 9th 2013

How to Identify and Monitor your Brand Influencers

In this post I’m going to show you how you can find out who’s influencing your brand online, and by monitoring their online conversations, identify new opportunities. Read more

Marketing By Joakim Nilsson on September 26th 2013

How to Embrace the Marketing Power Behind Happy Customers

Wouldn’t it be great to lean back and let your customers do the marketing for you? In fact, it is likely that you are already leaning back, completely unaware of the positive and negative marketing your current customers are already doing. Read more

Marketing By Joakim Nilsson on August 20th 2013

Small Businesses Need to Rethink Their Social Media Endeavours

There are few brick & mortars that haven’t yet jumped on the social media bandwagon and set up Facebook & Twitter profiles, which have now almost become prerequisite. A few are doing a really great job with it, but I think the larger part of them need to rethink why they are using social media and […] Read more

Marketing By Joakim Nilsson on August 13th 2013

How Brands Must Evolve from CRM to Social CRM

Social CRM is not a new thing that aims to replace traditional CRM. It’s rather an evolution of how we manage our customer relationships in today’s business reality, where consumers are smarter, more informed and vocally empowered with easy-to-use social media technologies wherever they are. Read more

Marketing By Joakim Nilsson on March 25th 2013

The Importance of Trust in the Financial Services Sector

There’s just no room for bad business in the age of social media. It’s been an, in many ways, educative month at work. It was a month that included a Brian Solis keynote at #InnoNapo, where we all got reminded about the current digital transformation taking place and what’s in it for today’s business leaders. Read more

Marketing By Joakim Nilsson on January 28th 2013

An Expert’s View on How to Monitor Social Media

Joakim Nilsson is a Social CRM Strategist helping brands do better business in today’s transparent and digitally connected world. Specifically in the areas of social media monitoring, analytics & measurement, campaign design, vendor selection and community management. He’s also the Product Manager of Unified Inbox as well as Co-Owner of AvalanShare, a small start-up building a campaign tool for social sharing.  Read more

Ask an Expert By Joakim Nilsson on December 5th 2012

How to Prove the ROI of Customer Service in Social Media: Part 2

This is the second part of ‘How to Prove the ROI of Customer Service in Social Media’. You can read part one here. Read more

Marketing By Joakim Nilsson on October 3rd 2012

How to Prove the ROI of Customer Service in Social Media: Part 1

If customers are unhappy and have complaints, they should call us or send us an email, right? For most of you reading this blog post, it’s no longer a secret that our customers are pretty verbal about their purchase experiences, sharing both the positive and the negative. Read more

Marketing By Joakim Nilsson on October 2nd 2012