US
  • US
  • UK

Language

  • English
  • Deutsch
  • Español
  • Français

Brandwatch Blog Articles by Jono Marcus

Jono Marcus

@jonomarcus

Jono is founder and principal consultant at brand and business strategy firm, TigerCat. He has a background in brand, marketing and software businesses. He specialises in helping flatter management model companies. He is also a respected social media commentator, discussing the latest innovations regularly on BBC radio.

51

Search the Blog

Jono Marcus

@jonomarcus

Jono is founder and principal consultant at brand and business strategy firm, TigerCat. He has a background in brand, marketing and software businesses. He specialises in helping flatter management model companies. He is also a respected social media commentator, discussing the latest innovations regularly on BBC radio.

51

Commentary: The Loving (But Deadly) Kiss of Radically Flatter Management

Observing, and advising, businesses at close hand that are operating radically flatter management models can be like lifting the curtain in the glorious palace in the Emerald City – and revealing the sweating and jumpy Wizard Oz. Often these businesses pay some significant price for being liberated from the shackles of the traditional company set-up. […] Read more

Commentary By Jono Marcus on May 24th 2017

Q&A: Speaking to Jono Marcus on ‘50 Ways To Happier Clients’

Many agencies we work with use the Brandwatch platform to help their clients make better business decisions, and ultimately, make them happier. However, sometimes this isn’t enough. We caught up with Jono Marcus who has quite literally written the book on client handling – ’50 Ways To Happier Clients’ – and asked him a few questions. Read more

Opinion By Jono Marcus on September 22nd 2014

Mix It Up, or Lose It

Clients’ number one demand from agencies today is often that they provide an integrated response. But that is simply not possible if you cannot come up with a concept and produce an idea, and include a healthy dose of seasoned and directional account handling.  The men behind each of these disciplines at Inkling have written […] Read more

Marketing By Jono Marcus on June 17th 2014

4 Secrets to Business Success: Advice From an Owner and Marketeer

As a digital marketeer my days used to be mainly concerned with social networks, digital innovations and whether a piece of video content might go viral. Read more

Marketing By Jono Marcus on January 18th 2013