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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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The Author
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Kelly Autenrieth

Kelly is our Technical Trainer at Brandwatch. She enjoys traveling, strolling in the West Village, and long meals with friends.

Articles by Kelly Autenrieth

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.