Brandwatch Blog Articles by Kristian Bannister

Kristian Bannister

Kristian is a Digital Strategist here at Brandwatch. He helps our marketing and website teams find best opportunities for growth. He writes about using social data to support marketing, market research, content strategy and SEO.

167

Search the Blog

Kristian Bannister

Kristian is a Digital Strategist here at Brandwatch. He helps our marketing and website teams find best opportunities for growth. He writes about using social data to support marketing, market research, content strategy and SEO.

167

Lessons in Crisis Management From the United Incident

Early on Monday morning last week (April 10), I had my first exposure to the now infamous United Airlines PR crisis which went on to become one of the biggest news stories of 2017 to date. In case you need … Read more

Trending By Kristian Bannister on April 18th 2017

Keeping Up With Your Customers: Shifting to Consumer-Driven Innovation

Today’s businesses are striving for innovation faster than ever before. Delivering innovation — and being perceived as an innovative brand — has become a key competitive advantage in nearly every sector. Those who struggle to innovate face falling behind at … Read more

Five Ways to Power Competitive Intelligence with Social Listening

What if I offered you the chance to listen to a room full of your competitors’ customers as they gave their opinions on everything related to them – from what they like and dislike about their products, to why they … Read more

Guide: Taking Keyword Research to the Next Level with Social Data

In recent years there has been a growing hunger for predictive analytics across the business. Read more

Research By Kristian Bannister on April 1st 2016

Ask an Expert: The 10 Step Guide to Championing Social Data in Your Business

One of the things we notice when speaking to our clients and peers is the sheer variety of ways that social data is applied within organizations. Read more

Research: How to Mine Social Media for Customer and Product Feedback

Every business knows that customer feedback is valuable. It allows us to learn whether a product has met a customer’s expectation and how we can improve our products. Traditionally, there are two ways we can gather product feedback. We can … Read more

Guide By Kristian Bannister on May 1st 2015

Marketing: 8 Ways Social Listening Can Benefit Your Content Marketing

We are big believers in the benefits of content marketing at Brandwatch. Since the very beginning we’ve worked hard to create content that offers value to our audience. Today, our content marketing suite includes blog posts, industry reports, how to guides, videos, webinars, … Read more

Marketing By Kristian Bannister on March 23rd 2015

Marketing: Top 7 Free Influencer Marketing Tools

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a … Read more

Understanding Sentiment Analysis: What It Is & Why It’s Used

Sentiment analysis – otherwise known as opinion mining – is a much bandied about but often misunderstood term. In essence, it is the process of determining the emotional tone behind a series of words, used to gain an understanding of … Read more

Research By Kristian Bannister on January 26th 2015