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Brandwatch Blog Articles by Kristian Bannister

Kristian Bannister

Kristian is a Digital Strategist at Brandwatch. He helps our marketing team find the best opportunities for growth. He writes about using social data to support marketing, market research, content strategy and SEO.

167

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Kristian Bannister

Kristian is a Digital Strategist at Brandwatch. He helps our marketing team find the best opportunities for growth. He writes about using social data to support marketing, market research, content strategy and SEO.

167

Consumer Trends in the Auto Industry: Disruption, Millennials and Changing Buying Behavior

It’s no surprise to state that the car market is fiercely competitive. In 2016, 44 automotive brands were offering nearly 400 different model types to UK consumers. Keeping up with consumer expectations in an increasingly crowded market is difficult, especially as an industry hindered by lengthy production cycles. Time-to-market stretches over many years. A vehicle […] Read more

Which Day is Leg Day? Social Insights On Gym Goers’ Online Habits

Regular full body workouts aren’t the common fitness advice of the internet. If you’re looking to lose weight, gain muscle and punch your way through a forest, the internet will return a matrix of complex workout regimes. Many of these are just trying to sell a $67 ‘shredded in 7 days’ ebook on Instagram, or […] Read more

The Commoditization of Customer Experience: How CX Became a Top Business Priority

We all know what bad customer experience feels like. Bad experiences stick with us. They frustrate us and leave a lasting negative impression of the brand involved. They build up over time and cause us to switch to competitors. Organizations have long invested money and resource into improving touchpoints that customers interact with, but it’s […] Read more

Lessons in Crisis Management From the United Incident

Early on Monday morning last week (April 10), I had my first exposure to the now infamous United Airlines PR crisis which went on to become one of the biggest news stories of 2017 to date. In case you need reminding, or somehow managed to miss what will probably go down as the biggest social […] Read more

Trending By Kristian Bannister on April 18th 2017

Keeping Up With Your Customers: Shifting to Consumer-Driven Innovation

Today’s businesses are striving for innovation faster than ever before. Delivering innovation — and being perceived as an innovative brand — has become a key competitive advantage in nearly every sector. Those who struggle to innovate face falling behind at an unprecedented rate or, worse yet, disappearing altogether. The smartphone industry is perhaps one of […] Read more

Five Ways to Power Competitive Intelligence with Social Listening

What if I offered you the chance to listen to a room full of your competitors’ customers as they gave their opinions on everything related to them – from what they like and dislike about their products, to why they chose a competitor over you? And what if I were to make you the first […] Read more

Guide: Taking Keyword Research to the Next Level with Social Data

In recent years there has been a growing hunger for predictive analytics across the business. Read more

Research By Kristian Bannister on April 1st 2016

Ask an Expert: The 10 Step Guide to Championing Social Data in Your Business

One of the things we notice when speaking to our clients and peers is the sheer variety of ways that social data is applied within organizations. Read more

Research: How to Mine Social Media for Customer and Product Feedback

Every business knows that customer feedback is valuable. It allows us to learn whether a product has met a customer’s expectation and how we can improve our products. Traditionally, there are two ways we can gather product feedback. We can ask our customers by conducting focus groups or sending out surveys, or we can wait […] Read more

Guide By Kristian Bannister on May 1st 2015

Marketing: 8 Ways Social Listening Can Benefit Your Content Marketing

We are big believers in the benefits of content marketing at Brandwatch. Since the very beginning we’ve worked hard to create content that offers value to our audience. Today, our content marketing suite includes blog posts, industry reports, how to guides, videos, webinars, data visualizations, and attending and hosting global events (yep, events count as content marketing too). Read more

Marketing By Kristian Bannister on March 23rd 2015