Brandwatch Blog Articles by Kristian Bannister

Kristian Bannister

Kristian is a Senior Marketing Manager at Pure360, an email marketing technology company. He writes about customer experience, consumer behavior, and marketing. He's also a former Brandwatcher.

167

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Kristian Bannister

Kristian is a Senior Marketing Manager at Pure360, an email marketing technology company. He writes about customer experience, consumer behavior, and marketing. He's also a former Brandwatcher.

167

Marketing: Top 8 Free Influencer Marketing Tools

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or […] Read more

Marketing By Kristian Bannister on January 23rd 2018

5 Customer Experience Lessons from the World’s Biggest Brands

The brands that win the battle for consumer attention—and ultimately loyalty—are those that offer their customers an outstanding customer experience. What was considered innovative last year, is the minimum consumers expect the next—as the biggest brands out-do each other and set new norms. In this blog post, we explore five customer experience lessons from the […] Read more

Consumer Trends in the Auto Industry: Disruption, Millennials and Changing Buying Behavior

It’s no surprise to state that the car market is fiercely competitive. In 2016, 44 automotive brands were offering nearly 400 different model types to UK consumers. Keeping up with consumer expectations in an increasingly crowded market is difficult, especially as an industry hindered by lengthy production cycles. Time-to-market stretches over many years. A vehicle […] Read more

Which Day is Leg Day? Social Insights On Gym Goers’ Online Habits

Regular full body workouts aren’t the common fitness advice of the internet. If you’re looking to lose weight, gain muscle and punch your way through a forest, the internet will return a matrix of complex workout regimes. Many of these are just trying to sell a $67 ‘shredded in 7 days’ ebook on Instagram, or […] Read more

The Commoditization of Customer Experience: How CX Became a Top Business Priority

We all know what bad customer experience feels like. Bad experiences stick with us. They frustrate us and leave a lasting negative impression of the brand involved. They build up over time and cause us to switch to competitors. Organizations have long invested money and resource into improving touchpoints that customers interact with, but it’s […] Read more

Lessons in Crisis Management From the United Incident

Early on Monday morning last week (April 10), I had my first exposure to the now infamous United Airlines PR crisis which went on to become one of the biggest news stories of 2017 to date. In case you need reminding, or somehow managed to miss what will probably go down as the biggest social […] Read more

Trending By Kristian Bannister on April 18th 2017

Keeping Up With Your Customers: Shifting to Consumer-Driven Innovation

Today’s businesses are striving for innovation faster than ever before. Delivering innovation — and being perceived as an innovative brand — has become a key competitive advantage in nearly every sector. Those who struggle to innovate face falling behind at an unprecedented rate or, worse yet, disappearing altogether. The smartphone industry is perhaps one of […] Read more

Five Ways to Power Competitive Intelligence with Social Listening

What if I offered you the chance to listen to a room full of your competitors’ customers as they gave their opinions on everything related to them – from what they like and dislike about their products, to why they chose a competitor over you? And what if I were to make you the first […] Read more

Guide: Taking Keyword Research to the Next Level with Social Data

In recent years there has been a growing hunger for predictive analytics across the business. Read more

Research By Kristian Bannister on April 1st 2016

Ask an Expert: The 10 Step Guide to Championing Social Data in Your Business

One of the things we notice when speaking to our clients and peers is the sheer variety of ways that social data is applied within organizations. Read more