Brandwatch Blog Articles by Kristian Bannister

Kristian Bannister

Kristian is a Senior Marketing Manager at Pure360, an email marketing technology company. He writes about customer experience, consumer behavior, and marketing. He's also a former Brandwatcher.

167

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Kristian Bannister

Kristian is a Senior Marketing Manager at Pure360, an email marketing technology company. He writes about customer experience, consumer behavior, and marketing. He's also a former Brandwatcher.

167

Marketing: 8 Ways Social Listening Can Benefit Your Content Marketing

We are big believers in the benefits of content marketing at Brandwatch. Since the very beginning we’ve worked hard to create content that offers value to our audience. Today, our content marketing suite includes blog posts, industry reports, how to guides, videos, webinars, data visualizations, and attending and hosting global events (yep, events count as content marketing too). Read more

Marketing By Kristian Bannister on March 23rd 2015

Marketing: Top 7 Free Influencer Marketing Tools

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or […] Read more

Understanding Sentiment Analysis: What It Is & Why It’s Used

Sentiment analysis – otherwise known as opinion mining – is a much bandied about but often misunderstood term. In essence, it is the process of determining the emotional tone behind a series of words, used to gain an understanding of the the attitudes, opinions and emotions expressed within an online mention. Read more

Research By Kristian Bannister on January 26th 2015