Brandwatch Blog Articles by Kristian Bannister

Kristian Bannister

Kristian is a Senior Marketing Manager at Pure360, an email marketing technology company. He writes about customer experience, consumer behavior, and marketing. He's also a former Brandwatcher.

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Kristian Bannister

Kristian is a Senior Marketing Manager at Pure360, an email marketing technology company. He writes about customer experience, consumer behavior, and marketing. He's also a former Brandwatcher.

167

Research: How to Mine Social Media for Customer and Product Feedback

Every business knows that customer feedback is valuable. It allows us to learn whether a product has met a customer’s expectation and how we can improve our products. Traditionally, there are two ways we can gather product feedback. We can ask our customers by conducting focus groups or sending out surveys, or we can wait […] Read more

Guide By Kristian Bannister on May 1st 2015

Marketing: 8 Ways Social Listening Can Benefit Your Content Marketing

We are big believers in the benefits of content marketing at Brandwatch. Since the very beginning we’ve worked hard to create content that offers value to our audience. Today, our content marketing suite includes blog posts, industry reports, how to guides, videos, webinars, data visualizations, and attending and hosting global events (yep, events count as content marketing too). Read more

Marketing By Kristian Bannister on March 23rd 2015

Understanding Sentiment Analysis: What It Is & Why It’s Used

Sentiment analysis – otherwise known as opinion mining – is a much bandied about but often misunderstood term. In essence, it is the process of determining the emotional tone behind a series of words, used to gain an understanding of the the attitudes, opinions and emotions expressed within an online mention. Read more

Research By Kristian Bannister on January 26th 2015