Brandwatch Blog Articles by Lauren Pope

Lauren Pope

Lauren is head of content at Brilliant Noise where she designs and executes content strategies. She helps brands understand how to make their content more efficient, more effective and more relevant to their audience. Lauren has worked in content for many years and is a regular speaker at industry events. Before joining Brilliant Noise she was content editor at uSwitch, managing digital marketing for its B2B arm. When not at work, Lauren likes taking photos, going kayaking and walking on the Downs.

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Lauren Pope

Lauren is head of content at Brilliant Noise where she designs and executes content strategies. She helps brands understand how to make their content more efficient, more effective and more relevant to their audience. Lauren has worked in content for many years and is a regular speaker at industry events. Before joining Brilliant Noise she was content editor at uSwitch, managing digital marketing for its B2B arm. When not at work, Lauren likes taking photos, going kayaking and walking on the Downs.

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Reactive Content: How to Make the Most of Moments of Opportunity

At Brilliant Noise we hear from a lot of clients who want to know how to do better reactive or ‘newsjacking’ content. They want to take advantage of those one-off, unpredictable moments of opportunity, when their brand is mentioned or something happens in their marketplace, with fast, brilliant content. Reactive content is seductive. If done […] Read more

Marketing By Lauren Pope on April 12th 2018