Brandwatch Blog Articles by Margot Sikorski

Margot Sikorski


Holiday Movies: A Christmas Comparison with Social Data

It’s holiday time again and, of course, people handle this time differently. I love the holidays. I love the smell of cookies in the air, people are nicer during this time of year and the movies make me happy. But while many traditions remain, entertainment around the holidays has changed in recent years and I […] Read more

What Do People Want For Christmas 2017? 4 Tech Brands’ Top Products

The holidays are right around the corner and the Brandwatch React team decided to see what people are asking for, and buying, in the lead up to Christmas. We looked at tweets containing language that indicated an intent to purchase, like “about to buy” or “thinking of purchasing,” surrounding some of the most popular tech […] Read more

4 Ways to Increase Engagement on Social for Your Next Event

When planning events of any type, event organizers sometimes forget that attendees have their phone in their hands all the time – whether they are answering emails, taking notes from all the great content or checking in at the office. So how do you maximize this to increase event engagement? Do you always give attendees […] Read more

Marketing By Margot Sikorski on July 21st 2017

What Truly Matters to Your Customers? Exploring the Truth with Metia’s Misia Tramp

At this year’s Now You Know™ Conference, we explored the theme of the “truth.” Misia Tramp, VP of Customer Experience at top global agency Metia, discussed the social truth and what that really means for consumers in a recent webinar. She began by quoting Robert Evans, saying “There are three sides to every story: your side, […] Read more