Brandwatch Blog Articles by Will McInnes

Will McInnes

@willmcinnes

Will is the CMO at Brandwatch. He loves big ideas, real-world results and food (in almost all forms).

98

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Will McInnes

@willmcinnes

Will is the CMO at Brandwatch. He loves big ideas, real-world results and food (in almost all forms).

98

Vizia 2: Announcing New Google Integrations, and Extra Social Visualizations

When we launched Vizia 2 in March – just two months ago – we shared a vision that goes beyond visualizing social data. Vizia 2 is the best platform for telling engaging stories from data across a large organization. And it’s not just us that believe Vizia 2 is changing the way data is being […] Read more

Product By Will McInnes on May 31st 2017

CMO View: The Challenge of Trying to Measure the Unmeasurable

As Oscar Wilde wrote, “Nowadays, people know the price of everything and the value of nothing.” If you can’t measure it, does it mean it doesn’t matter? Read more

Opinion By Will McInnes on Feburary 11th 2016

CMO View: On Making Data Truly Beautiful and Contagious

Design is a magical power as far as I’m concerned. Let’s take a moment to think about design and data. Read more

Opinion By Will McInnes on November 10th 2015

CMO View: On the Challenge to Find the Single Source of Truth

A theme I hear consistently from our clients running social analytics teams (often as part of wider consumer insights or research functions) is summed up in the phrase ‘single source of truth’. Read more

Opinion By Will McInnes on November 3rd 2015

CMO View: Cross-pollinating Social Intelligence Means Richer Insights

One of most enjoyable talks I ever heard was given in a big teepee in West Wales – the very far left hand side of the British mainland. Read more

Opinion By Will McInnes on October 20th 2015

CMO View: On the Best Ways to Build Solid Social Analytics Teams

At client dinners and in conversations a topic that keeps coming up as a challenge is how to recruit the best people for social analytics work. Here are three proven approaches I’ve observed amongst our clients.  Read more

Opinion By Will McInnes on October 13th 2015

CMO View: On Enterprise Social Intelligence and What it Means

Enterprise social intelligence. This is an important three word sentence to us at Brandwatch. Read more

Opinion By Will McInnes on October 7th 2015

CMO View: On Always Working in the Zone of ‘Now What’

Some things just make sense immediately, don’t they? Read more

Opinion By Will McInnes on September 29th 2015

Our New Mission: Connecting Social to Dollars

Today we’re sharing our new mission for the company. Read more

Announcement By Will McInnes on July 7th 2015

Brandwatch Update: Our CMO’s View on our Win at The Europas

Honestly, we’re blooming delighted right now – as our internal Slack channel can attest. Read more

Announcement By Will McInnes on June 17th 2015