Brandwatch Blog Articles by Will McInnes

Will McInnes

@willmcinnes

Will is the CMO at Brandwatch. He loves big ideas, real-world results and food (in almost all forms).

98

Search the Blog

Will McInnes

@willmcinnes

Will is the CMO at Brandwatch. He loves big ideas, real-world results and food (in almost all forms).

98

Commentary: Assessing Social Point Solutions vs. End-to-end Suites

Last week, independent technology and market research company Forrester Research, Inc. released The Forrester Wave™: Social Relationship Platforms, Q2 2015. It made for interesting reading if, like everyone in the world of marketing technology, you find yourself thinking about the merits of integrated marketing clouds versus best-of-breed solutions. Read more

Commentary By Will McInnes on April 28th 2015

Connecting the Social Industry Dots: Brandwatch Joins Big Boulder Initiative

In my wildest dreams I couldn’t have foreseen a more exciting time in social data than right now. Today. This year! It may still feel like the Wild Wild West at times in this arena, but that makes it all the more vital for everyone to join up together in this industry and have those […] Read more

Announcement By Will McInnes on January 22nd 2015

History Lessons: Using the Past to Unlock the Secret to Success

History encompasses all that is behind us. Unchangeable moments that are cemented in personal memory, books, or online. The past can also be a powerful key to planning better for the future, learning from previous mistakes, and shaping who we are. Read more

Marketing By Will McInnes on September 24th 2014

Ready, Set… Engage: Brandwatch and Spredfast Integration

At Brandwatch, we’re all about giving customers what they want. Specific new features like more Boolean operators in the Brandwatch Analytics platform? You got it. Masterclasses and educational webinars to learn every nook and cranny of the platform so users can become Brandwatch experts? Done and done. Read more

Product By Will McInnes on May 29th 2014

Growing Right: Balancing Expansion with Culture

As we continue to grow at record pace, we are often confronted with some interesting hurdles. In this post, Brandwatch CMO Will McInnes sheds some light on the inner workings of the company (or #insidebrandwatch as we like to call it). Read more

Research By Will McInnes on April 28th 2014

Social Media Technologies: Staying Focused in the Hot Hot Heat

There has been a spate of activity in the social technology space in 2014, and we’re always keen to keep track of the latest movements in the sector. We’re also not simply onlooking voyeurs; we take notice and react to our marketplace. Here our CMO Will McInnes shares his thoughts on four key stories that […] Read more

Marketing By Will McInnes on Feburary 20th 2014

Super Bowl Stalemate: Realtime Isn’t Enough

2013, one brand stood out in the Super Bowl social stakes with its deft, nimble digital marketing. Oreo, obviously. For the following 12 months you couldn’t sit through a social media conference without hearing their name invoked, like some kind of touchstone – say the name three times (OREO! OREO! OREO!) and your next tweet […] Read more

Commentary By Will McInnes on Feburary 4th 2014

Brandwatch Comes Out as a Strong Performer in New Report: Our Reaction [Video]

So, the news is out! Brandwatch has been positioned as a Strong Performer in “The Forrester Wave™: Enterprise Listening Platforms, Q1 2014.” See our video reaction below, but first – how do we feel? Read more

Announcement By Will McInnes on January 22nd 2014

The Future of Social: What Does it Take to Lead in a Digitally Connected World?

If you’re reading this, you’re probably on board. You probably read blogs (note: THIS IS A BLOG), you probably understand the value of social networks, you probably work in a role that has already been substantially transformed by the rise of digital tools and behaviours. Read more

Marketing By Will McInnes on November 1st 2013