Fake News Week: How to Track Fake News Around Your Brand
By Gemma JoyceMar 19
Published September 8th 2014
Throughout the duration of the Brighton Digital Festival, the second floor windows of our headquarters at International House Brighton will be draped with a hand-crafted LED curtain.
These windows will display personalized messages and designs from Twitter users around the world, as well as information about the Brighton Digital Festival and its events.
Anyone – even you, the lucky, lucky reader of this post – can broadcast their own message, whatever it may be, and have it displayed across one of Brighton’s busiest spots (16 million footfall per year) and broadcast across the world via webcam.
bdf stands for the Brighton Digital Festival, an annual community driven grassroots festival celebrating digital arts and culture.
FTW stands for ‘For The Win(dow)’, an acronym for the 11 meter long LED digital canvas overlooking Brighton Station.
Go to the website: http://labs.brandwatch.com/FTWindow/
Draw something using the 8×16 bit screen:
Add in a few frames to create an animation:
Press ‘Tweet To Display’ and the application will generate a unique code to post on Twitter:
— Phill Agnew (@p_agnew) September 3, 2014
Watch your image appear via the webcam or come and see it for yourself!
1. Your 8×16 design will generate a unique hex code based on the type of image you have created.
2. Once you tweet your code, @FTWindow will take around 1/2 minutes to recreate your image on the LED canvas.
3. There is no image priority. Every new image will take over the place of the existing image, meaning every single image will be shown on the canvas.
The LED window display is purposefully lo-fi, a whimsical throwback to the graphical style of 70s and 80s computing. This retro approach is a nod towards 25 years of the web, one of the themes of this year’s festival.
It can be difficult to view the LED display during the day (especially via the webcam) due to the sunlight. So, if you can’t view the panels in person it may be best to save your 8×16 bit designs until sunset.
Data can often be seen as mathematical and technical, here at Brandwatch we see it as shapes, colours, motion, beauty, energy and much more.
That’s why all of the work for the display was done in-house by some of the extremely dedicated and creative Brandwatch team.
Members of our team have painstakingly hand-soldered 1792 LED lights for this interactive light display. It’s a marriage of social data and high-concept design aesthetics, that stems from the collaboration of the many bright minds here.
The collaborative and creative approach used throughout this project is the same driving force behind the Brighton Digital Festival and our city at large.
We’re proud of both, and happy to have a window view to it all.