Brandwatch Named As a Leader in The 2020 Forrester Wave for Social Listening Platforms
By Bex CarsonNov 10 2020
Social Listening Platforms, Q4 2020
It has been a few weeks since the last release announcement, but we have been quietly adding to and improving Brandwatch behind the scenes. Some new features are being released tonight, and some major upgrades will happen over the next few weeks.
Free Text Keyword Definition
When creating new Keywords, or setting up new Topics, you now have the option to use a free text definition. This gives you the same fine grained control as the structured definition you should be used to, but with the extra flexibility you would find on search engines like Google. You can combine any number of terms using AND, OR, NOT operators, exact phrases and proximity searches.
Proximity searches are particularly useful for tricky keywords. If for example you want to track stories related to Apple computers, you could use the following keyword definition:
“apple computer”~10 OR “apple laptop”~10
which will match pages where the words “apple” and “computer” or “laptop” appear no more than 10 words apart.
Many changes have been made to the architecture of our Crawlers, and Brandwatch has expanded into many foreign languages. As a result we have now seen an 8-fold increase in our coverage in the last 5 months, making our Crawlers a first-class system.
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