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Published August 28th 2009

Product Update: 28 August 2009

It has been a few weeks since the last release announcement, but we have been quietly adding to and improving Brandwatch behind the scenes. Some new features are being released tonight, and some major upgrades will happen over the next few weeks.

Key Enhancements:

Free Text Keyword Definition
When creating new Keywords, or setting up new Topics, you now have the option to use a free text definition. This gives you the same fine grained control as the structured definition you should be used to, but with the extra flexibility you would find on search engines like Google. You can combine any number of terms using AND, OR, NOT operators, exact phrases and proximity searches.

Proximity searches are particularly useful for tricky keywords. If for example you want to track stories related to Apple computers, you could use the following keyword definition:

“apple computer”~10 OR “apple laptop”~10

which will match pages where the words “apple” and “computer” or “laptop” appear no more than 10 words apart.

Crawl coverage
Many changes have been made to the architecture of our Crawlers, and Brandwatch has expanded into many foreign languages. As a result we have now seen an 8-fold increase in our coverage in the last 5 months, making our Crawlers a first-class system.

For further information email [email protected]

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.