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Published June 25th 2013

Brandwatch and Clarabridge Join Forces to Offer an Integrated CEM Solution

We are excited to announce a strategic partnership with Clarabridge, Inc., the leading provider of intelligent Customer Experience Management (CEM) solutions.

As the premier provider of CEM, Clarabridge enables Global 1000 businesses to intelligently listen to, analyze, operationalize, and measure multi-source customer feedback through intelligent sentiment and text analytics.

Clarabridge has integrated Brandwatch into its Clarabridge Social Platform, meaning seamless access to social data and providing clients with a single hub to listen, understand and act on customer feedback.

We’re proud to be working with Clarabridge to help bring superior intelligent customer analysis to social analytics, meaning brands and businesses can now take advantage of both structured customer data and social media data with an integrated solution. This will help brands get a more in-depth and holistic view of their customers.

“Clarabridge has been and continues to be the pioneer in multi-source customer experience management for the Global 1000. Our partnership with Brandwatch provides our customers with an integrated end-to-end solution for social media, further expanding our Clarabridge Social offering. The level of rich social media data provided by Brandwatch coupled with the intelligent analytics and operationalize capabilities provided by Clarabridge enable our customers to have the most sophisticated CEM hub available on the market and that is incredibly beneficial to our customers” said Sid Banerjee, CEO, Clarabridge. “We’re looking forward to the opportunities that this affords our customers.”

Of course, you know all about us at Brandwatch and what we offer (amazing coverage of the social web in 25 languages and advanced social analytics and intelligence, in case you didn’t), but here’s a bit more information about what the new partnership with Clarabidge offers customers:

  • Brandwatch: Brandwatch’s proprietary social crawling technology captures data from millions of sites in over 25 languages across a wide range of social networking platforms such as Twitter, Facebook, forums, blogs, news sites, Weibo, RenRen and more. The extremely refined search querying offer organizations an unrivalled number of search operators to ensure they can easily filter out the noise and provide insight on the data that matters most to understanding customers better.
  • Clarabridge: The intelligence provided through the market leading sentiment and text analytics platform enables organizations to weed through the millions of social posts, eliminating SPAM and focusing on insightful posts. Combined with key customer metrics, organizations can leverage out- of- the- box technology, including an 11-point sentiment scale, one-click root cause analysis, statistically and contextually relevant alerts and insights decks specifically created for social data to enable actionable insights that drive engagements with the right customers in real time.

Brandwatch social data can be made available to Clarabridge clients immediately. To learn more, contact Clarabridge at or us at


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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.