Interview: Carnegie Mellon Professor Ari Lightman On How Students Are Empowered By Learning To Use Brandwatch Consumer Research
By Kara FinnertyJun 10
As day two of dmexco is in full swing, here we take a look back at what was a very successful day one yesterday.
Our booth was looking wonderful, not to mention wonderfully busy. Here’s a photo of our lovely set up:
We were pleased to welcome many visitors to the booth, including some one-on-one sessions where we showed visitors how social media monitoring could benefit them. We displayed our wonderful dmexco Social News board on one of the screens in the booth, which we have set up in partnership with MediaCom and which displays the social buzz around the event. This way, all our visitors could keep up to date with what was driving online dmexco discussion throughout the day. You can take a look at the viz here and get involved by including the #mydmexco hashtag in your tweets.
It was evident during our many discussions with attendees that social media monitoring is becoming more and more prevalent in Germany. Some larger companies currently still do not employ any tools for monitoring, but realise the need for it and are looking to start in the near future.
Our booth was also home to some delicious fruit smoothies, served by our very own bartender, which went down extremely well. There’s a choice of three flavours: Tropical Tom, Lemon Leena and Strawberry Sally. There’s plenty more available for guests today, so if you didn’t drop by our booth yesterday, come and see us today for a chat and a refreshing drink! We’re in Hall 7, stand C059.
You’ll also get the chance to enter our competition to draw your own Brandwatch worm. There are some great prizes, so get your creative hat on and come and design a worm!
After a very successful first day, there were of course the dmexco parties in the evening. Some of our team checked out the OSK and OMClub parties, whilst others went to the official dmexco party, which was held in a fabulous location overlooking the Rhine and the Cathedral. The highlight of the evening was a performance by Anke Engelke and her band. Here’s a photo of the party in full swing (including one huge disco ball!):
While our team were attending the parties, our Partymeter was busy continuing to track buzz surrounding each of the three big bashes, including the buzz and sentiment about each. You can check it out here.
Of course, all three parties have their own charm and all three generated lots of positive conversation. Bear in mind that a lack of mentions could in fact be indicative of a party so good that there was no time to tweet!
So, today it is back to the expo floor. There’s still time to visit our team, so do drop by if you can. Remember, hall 7 stand C059. See you there!