Brandwatch Continues Expansion with New Hires in DACH Culture

By Jasmine Jaume on March 25th 2013

As you are probably aware, we at Brandwatch are expanding at a phenomenal rate. In 2011 we set up our first office in the USA, in New York, then followed this up with another office in Chicago at the beginning of this year.

Recently, we’ve also been focused on strengthening our presence in DACH markets (that’s the acronym for Germany, Austria and Switzerland, don’t ya know. The beady eyed among you may have noticed that CH is not an initial for Switzerland. That’s because the acronym is based on international vehicle registration codes. So now you know.)

As you may know, we already have an office in Stuttgart, Germany but have recently opened another in Berlin. Our expansion in this region has also meant the appointment of two new wonderful members of the team – Thomas Brommund, Sales Director and Beate Geppert, Senior Business Development Manager. They will be overseeing the DACH region and will provide strategic leadership to our growing team in the region.

They’re both well suited to the roles – Thomas brings a long successful career as a managing director as well as experience in sales and marketing, consulting, business development and product management at notable companies. Prior to Brandwatch, he served as founder and managing partner of two companies in the online marketing and web analytics sector.

Beate Geppert, newly appointed Senior Business Development Manger who reports to Thomas, joins the Brandwatch team from Switzerland, where she previously worked at Netbreeze GmbH as Head of Sales & Consulting. In addition to her first-hand experience in the Swiss market, Beate has more than five years of experience in social media monitoring.

Our head honcho, CEO and founder Giles Palmer, says: “It’s great to have both Thomas and Beate join the ranks of Brandwatch. As our client base continues to grow in the DACH region, both bring valuable experience that will enable us to scale faster to meet growing market demands, and ensure the same high level of satisfaction we take pride in amongst our regional client base.”

The expansion is in response to a growing client base, including clients such as TUI AG and Messe Frankfurt. We always want to offer the best customer service and support we can, so being nearby and offering help and services in the native language is top of the agenda for us.

This is just the start; 2013 looks to be an exciting year for us at Brandwatch, so expect to hear plenty more news like this!