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Marketing

Published October 11th 2011

Brandwatch Enters the US Market

We launched in the UK in August 2007, but even at that early stage, always had intentions of branching out to the US.

So, with the rapid growth we’ve achieved over the past 18 months, we’ve decided that 2011 is the right time to make it happen.

Why now? There are two key motivations:

1. Demand

We’ve built up a number of clients in the US as well as having international clients that use Brandwatch in their US offices. Establishing a physical presence there means we can offer more of the top client support that we are renowned for providing in Europe.

It makes sense to run an office operating on US-time and it will also enable us to visit US clients more often to make sure they are getting the most out of Brandwatch.

2. Opportunity

The second motivation is to actively build Brandwatch in the US market. We have earned an extremely strong reputation in Europe and our customers rate us on par with the leading players in the US, so we are confident we have something to offer the US market.

A key aspect of moving to the US and continuing to expand is ensuring we maintain the values we’ve kept at our core since we launched. Amongst these are that we are:

– Open and honest
– Committed to creating the best tool in the industry
– Passionate about innovation in: big data, analysis and social media

Placing great importance on maintaining these values, we’re very pleased to announce that Sebastian Hempstead, previous Head of Sales and Account Management in the UK and Europe, will be moving over to New York to head up US operations.

Sebastian’s been at Brandwatch for over two years and has built up a fantastic client-base so far: “As a company with a strong European history in delivering world-class social media monitoring and analysis projects it’s clear to us that there’s a need for a tool like Brandwatch to enter the US market. We’re very excited about the challenge to come and look forward to working closely with our current US clients and establishing many new relationships over the coming years.

If you’re based in or around New York, we’d love to say hello! Catch us at one of the many events we’re attending in the US over the next couple of months:

ARF – People/Social Media Forum (6 October 2011)
SMM11 – Our Social Times (12 October)
Social Week (16-21 October)
Internet Marketing Conference (19 October)
ARF – Industry Leader Forum (27 October)
Social Media World Forum (1 November)
SCRM 2011 – Our Social Times (3 November)

US contact details:

1-212-229-2240

Brandwatch LLC
20th Floor
275 Seventh Avenue
New York
10001

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.