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Published January 24th 2012

Brandwatch Experts: 1. Sentiment Analysis & NLP

We’re fortunate to have a team of very smart people behind Brandwatch. As you can imagine, there’s a lot going on behind the scenes here to gather, analyse and present the data you see in the webapp.

So to fill you in on what some of them are up to and how they are aiding our constant strive to provide the best social media monitoring solution possible, we held a series of interviews with some of the staff. Over the coming weeks we’ll be publishing these on the blog, so keep an eye out!

1. Dr. Xinglong Wang – NLP Research & Development

Xinglong heads up our Analysis team. Here we ask him a series of questions about how Brandwatch approaches sentiment analysis and natural language processing (NLP) and what challenges there are to getting it right:


1. What is sentiment analysis? (00:38)
2. How can a computer understand human language? (01:06)
3. What makes it difficult? (02:11)
4. How does Brandwatch do sentiment analysis? (03:34)
5. What are the strengths of Brandwatch’s approach to sentiment analysis? (04:13)

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.