Product Design: Why we’re redesigning our user interface
By Phillip AgnewJul 24th
Published April 5th 2017
The largest internet population. The second largest consumer market.
Asia Pacific is a vital source of social data that global brands can’t live without.
Over the last six months, we’ve made extensive improvements to our AsiaPac coverage.
We’re happy to announce today that Brandwatch now offers new and improved AsiaPac coverage, as standard, to all Brandwatch Analytics customers. This includes:
If you work at a large global company, you’re probably familiar with the tricky questions about how your brand, campaign or product performs on a global scale.
With the world’s largest internet population, you’ll need extensive social data from AsiaPac to conduct reliable global analysis. That’s why we’ve invested heavily in AsiaPac data.
We want to become the outright leaders for social AsiaPac data.
It’s a tough ask, but we think we’ll get there.
We’re already considered leaders. Independent research firm Forrester ranked us as a Leader in its Forrester Wave™: Asia Pacific Enterprise Listening Platforms in Q1 2016.
“We selected Brandwatch as our social intelligence partner in the AsiaPac region because of the company’s leadership in social analytics and listening,” Renaud Besnard, Marketing Director – APAC, Uber
Since then we’ve made several improvements to our data coverage. This includes adding access to some of the region’s largest sites:
Brandwatch Analytics is one of the only platforms that crawls AsiaPac data itself. Other products on the market aggregate all their social media data from other (often multiple) third-party sources.
Doing it ourselves means that we have complete control over what we crawl and how often. For you, that means better-quality data, more quickly. It also means that we can be agile in our approach – so if there’s a site we don’t already cover that becomes the next big thing, or just one that you specifically need, we can add it into the system.
In addition to the data, we also have fantastic customer services out of our Singapore office. The team helps our APAC clients like Cathay Pacific, 3M and UBER with bespoke training, real-time support, and strategic guidance.
All Brandwatch customers get access to this data at no additional cost.
To see it in action, join us for a free webinar on April 13th.
Or click here to find out more.