[Case Study] L’Oréal

Learn how L’Oréal improved their market share by equipping themselves
with deep consumer insights from Brandwatch Consumer Research

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Published April 5th 2017

Brandwatch, Now With Improved AsiaPac Coverage

Find out how we've expanded our reach. We've now got even more coverage of the AsiaPac region to make our product even better than before.

The largest internet population. The second largest consumer market.

Asia Pacific is a vital source of social data that global brands can’t live without.

Over the last six months, we’ve made extensive improvements to our AsiaPac coverage.

We’re happy to announce today that Brandwatch now offers new and improved AsiaPac coverage, as standard, to all Brandwatch Analytics customers. This includes:

  • More mentions: We’ve added millions more daily AsiaPac mentions to Brandwatch.
  • More sources: Blogs, message boards, forums and news sites have been added.
  • More top sites: Baidu, Qzone, Naver, Blog.Sina, Daum, FC2, dongA, China Daily, Kakaku and much more.
  • More value: All offered as standard to all Brandwatch clients.

And, crucially:

  • More relevant data: We’re proud to say that Brandwatch Analytics is one of the only platforms that crawls AsiaPac data itself. This means we provide higher quality data, from the sources that customers want.

Already convinced?

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Why AsiaPac

If you work at a large global company, you’re probably familiar with the tricky questions about how your brand, campaign or product performs on a global scale.

With the world’s largest internet population, you’ll need extensive social data from AsiaPac to conduct reliable global analysis. That’s why we’ve invested heavily in AsiaPac data.

Just the beginning

We want to become the outright leaders for social AsiaPac data.

It’s a tough ask, but we think we’ll get there.

We’re already considered leaders. Independent research firm Forrester ranked us as a Leader in its Forrester Wave™: Asia Pacific Enterprise Listening Platforms in Q1 2016.

We selected Brandwatch as our social intelligence partner in the AsiaPac region because of the company’s leadership in social analytics and listening,” Renaud Besnard, Marketing Director – APAC, Uber

Since then we’ve made several improvements to our data coverage. This includes adding access to some of the region’s largest sites:

How We Are Different

Brandwatch Analytics is one of the only platforms that crawls AsiaPac data itself. Other products on the market aggregate all their social media data from other (often multiple) third-party sources.

Doing it ourselves means that we have complete control over what we crawl and how often. For you, that means better-quality data, more quickly. It also means that we can be agile in our approach – so if there’s a site we don’t already cover that becomes the next big thing, or just one that you specifically need, we can add it into the system.

In addition to the data, we also have fantastic customer services out of our Singapore office. The team helps our APAC clients like Cathay Pacific, 3M and UBER with bespoke training, real-time support, and strategic guidance.

All Brandwatch customers get access to this data at no additional cost.

To see it in action, join us for a free webinar on April 13th.

Or click here to find out more.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.