Brandwatch in 2019: A Year in Review
By Leia ReidDec 30 2019
Research analysts reveal how the most innovative brands are using consumer intelligence to transform decision-making.
As Brandwatch’s first community manager for Spanish markets, the past four months has been particularly busy for me – and now, all that work is ready for sharing.
Today I can happily announce that Brandwatch is fluent in Spanish, from the launch of a full Spanish website, right through to Spanish-speaking account management and commercial teams. The recently launched Brandwatch Academy is now available in Spanish too, including full tech support and the help center.
This builds on our already international-friendly product, which supports more languages than any other tool on the market.
Rather than simply add a language for the crawlers to scrape data from the web in, when we provide coverage for a particular vernacular we go the full distance – meaning our sentiment analysis, topic extraction and other analytic features are all available in 27 languages, one of which is Spanish of course.
Brandwatch has long offered quality data from Spanish markets in the platform, and plenty of the team here come from latin backgrounds too, with roles as diverse as project coordinators, account executives, Java developers, QA engineers and salespeople, from places as far-flung as Spain, Puerto Rico, Venezuela and Peru.
Our moves towards providing Spanish brands and agencies with better Spanish services have already been recognised.
Our Spanish-speaking clients gave us an average of 8.5 out of 10 when we asked them how likely they were to recommend us. We shared the full results of this survey here, if you want to dig a little deeper.
However, we are still not satisfied. The aim is 10/10, and we’ll be constantly trying to offer even more with every week that passes – that means producing more content specifically for Spanish markets, as well as adding and increasing the number of other services available in Spanish, such as product updates, events and case studies.
As is hopefully becoming apparent, we’re not just translating the website and a few resources and leaving it at that.
Our ongoing efforts for these markets include:
If you’re not already a customer and feel that this new update is inspiring you to find more about what we do at Brandwatch, then please do get in touch by clicking on the link below to book a demo (with a Spanish speaker!) to learn more about what our platform can do for you.