Hot Topic Data Deep Dive: Looking at Subway Failures, Delta vs Ann Coulter, and OJ Simpson
We walked into last week with another prime example of a customer complaining on social, and sparking a bit of a hubbub for a brand. While this isn’t unusual – social platforms are constantly used for customer service – the attention … Read more
4 Ways to Increase Engagement on Social for Your Next Event
When planning events of any type, event organizers sometimes forget that attendees have their phone in their hands all the time – whether they are answering emails, taking notes from all the great content or checking in at the office. … Read more
Expert Advice: How To Become A Digital Company
Do you want to be a digital enterprise? Do you want to master the art of transforming yourself and be at the forefront of the digital realm? How can you change your business to achieve this? Derive new values for … Read more
Break Down Data Barriers: Dealing with the Insights Sharing Dilemma
I want to share something. Because sharing is caring. But not everyone does it when it comes to consumer insights from social and other sources. Sharing insights is a huge challenge for many professionals working in consumer insights teams. Achieving … Read more
Understanding the Value of Real-time Market Research
Market research has become the bedrock of organizations. It gives marketers valuable insights into their industry, products, competitors and customers. The results from market research are then used to inform business decisions, fine-tune strategy and help to focus resources. However, these … Read more
Interview: Margaret Molloy on Simplicity and Influence in the CMO World
As part of our blog series with thought leaders in the marketing space, we took some time to speak to Margaret Molloy, global Chief Marketing Officer at Siegel+Gale. A strategic marketer with a tech profile, she has over 20 years … Read more
How to Include Customer Reviews in Your Marketing Strategy
Word of mouth (WOM) advertising is one of the most powerful tools in the digital marketing arsenal. Thanks to social media, blogs and free online customer review sites like Yelp, Angie’s List and G2 Crowd, consumers and B2B customers can … Read more
Top 5 Image Detection Tools For Brands and Agencies
Brands need image detection to work out where their customers, prospects, critics, and fans see them. Without these images, a brand is simply blind to the torrent of threats and opportunities directed at them each day. Once you have these images you … Read more
8 Key Questions to Optimize Your Content Marketing Strategy
Content marketing is in an awkward teenager phase. There is a lot of budding potential, and a lot of leaping before looking. There is evidence for this. A recent MarketingProfs study found that 35 percent of respondents considered their content … Read more
What is Visual Listening and Why Do I Need It?
What’s visual listening, and why do I need it? It’s a question we get asked a lot. And it’s tough to answer. I’m not even sure the term ‘visual listening’ makes sense. Can you listen to something visual? Anyway, I’ve … Read more
Image Recognition: How to Choose the Right Tool
Text-based social listening is extremely insightful. For companies desperate to understand how consumer perceive their brand, image recognition has become vital. It’s their 360-degree view of their brand’s online presence. When using image analysis, you’ll notice that the key trends/topics that emerge … Read more
Five Reasons Why Brands Need To Invest In a Logo Recognition Tool
You might have a great eye for branded content but, in a world where consumers have the capacity to control where an emblem appears, logo recognition goes well beyond the scope of popular trivia. The context in which your brand is … Read more
Interview: Mike Volpe Shares His Success Stories
In our industry expert interview series, we love talking to thought leaders and learning from brilliant minds in the digital space. In today’s edition, I had the absolute pleasure to talk to Mike Volpe, CMO at Cybereason, which is one of … Read more