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Interview: Getting Your Business Ready for the Next Disruption with Minter Dial

We’re no longer on the verge of massive change; we’re right in the middle of it. The leaders of new marketing organizations have increasingly started to shift their attention towards consumer behaviors, becoming masters of aligning strategy around customer experience, orchestrating resources, and driving the enterprise forward. To find out more about emerging technologies, disruption, […] Read more

Interview By Ruxandra Mindruta on November 21st 2017

The Marketer of 2018: Using Social Data to Improve ROI

Previously in our Marketer of 2018 series we’ve talked about customer experience and making data-backed decisions. This week we’re onto ROI and social data. Obviously here at Brandwatch we believe social data is incredibly useful and powerful. It’s versatile too, meaning it can be used in all areas of your marketing. In this blog post […] Read more

Marketing By Nick Taylor on November 20th 2017

Marketing: 105 Amazing Social Media Statistics and Facts

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting.  As we’re data nerds here at Brandwatch we fall firmly in the second camp. We come across all sorts of interesting stats about social media […] Read more

Marketing By Kit Smith on November 18th 2017

The Marketer of 2018: Taking Ownership of Customer Experience

You see it everywhere. The last quarter of the year, people slowly stop taking on bigger projects in the spirit of preparing for the new year. Budgets are finalized, strategies are developed, and by the time December starts, you’ve likely got a good idea of what Q1 looks like. However, what we often miss when […] Read more

Marketing By Alex Jones on November 15th 2017

Customer Story: Understanding the Habits and Attitudes of New Mothers

Mavens is an insights and strategy consultancy with years of experience in providing innovative research, measurement, analytics, SEO and digital strategy to some of the world’s largest brands.   With a client list that includes global companies Unilever, Philips, the Asahi Group, Essity, Pfizer and Diageo its efforts and data sources span all countries and […] Read more

Case Study By Hannah Tregear on November 8th 2017

We Analyzed 100 Million Images Shared Online. Here are 6 Things we Learned

Every minute, 3.5 million photos are shared online. In 2016 alone, 2.5 trillion images were shared. Using Brandwatch’s Image Insights product, we’ve conducted unique research to reveal which brand appears the most in these images. Download the report to find out: How often brands are photographed online The demographics of those sharing images Which brands […] Read more

By Phillip Agnew on November 7th 2017

The Marketer of 2018: Make Data-Backed Decisions and Find Research Answers Fast

As marketers, we’re increasingly expected to wear many hats. In today’s digital world, we need to be marketers, data analysts, and customer experience experts all rolled into one expectation-defying package. Over the next few weeks, we’ll be exploring the challenges facing marketers in 2018, and what the marketer of 2018 will need to do. From […] Read more

Marketing By Rebecca Beregovich on November 7th 2017

Brand Health and How to Measure It

There are various definitions of brand health. Each includes a collection of metrics and approaches, but they all lead to the same thing. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. That effectiveness can be measured in a number of ways, such as: Brand Reputation […] Read more

Marketing By Joshua Boyd on November 6th 2017

New Report: 25 Things We Learned Analyzing Billions of Tweets

6,000 tweets are posted every second. That’s 6,000 views, opinions, ideas, complaints, stories and compliments. Brandwatch has been tracking Twitter data for over eight years and we have access to billions of tweets as a result. We thought we’d team up with our partners at Twitter to reflect on some of the awesome insights we’ve uncovered […] Read more

Research By Gemma Joyce on October 31st 2017

10 Things We Learned About Marketing This Year

The weather is turning colder here in London as we enter November. Walking through the fallen leaves in the park this weekend, I was reflecting on what I have learnt about marketing over the past 12 months. We have reviewed data from over 20 research reports published this year, each of which contains important insights […] Read more

Marketing By Steve Rayson on October 31st 2017

10 Most Popular Social Bookmarking Websites

Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are a number of advantages to submitting your content to one (or more) of these sites. For one thing, they help to increase your brand awareness. The more people who have access to your great content, […] Read more

Marketing By Sophie Eagan on October 28th 2017

The 16 Best Data Visualization Tools

There are so many data visualization tools out there that it can be hard to find the best one for the job. They all do slightly different things, with a range of free and paid plans. So, we’ve put together a list of the best tools out there. We’ll be continuously adding to this as […] Read more

Marketing By Joshua Boyd on October 26th 2017

Driving Social Maturity: Getting the most of our Maturity Model

A few weeks ago, Jessie Liu from Forrester joined me to talk about social intelligence maturity. In the webinar, we discussed how important a sophisticated social intelligence strategy is to every part of your business, and I dove into how Brandwatch measures social intelligence maturity. The webinar was fascinating (I’m not just saying that, watch […] Read more

Marketing By Paul Giardina on October 25th 2017