Brandwatch
Fashion is a topic that never goes out of trend on social, and there’s so much to be learned from what’s being said and by who. There’s no doubt that social media provides a wealth of opportunities for fashion brands … Read more
Confession: I am not a gamer, aside from one summer circa 1998 when I played Crash Bandicoot on my friend’s 14 inch portable TV screen for 7 days straight. Another confession: I wasn’t very good. That friend, Sadie, is now … Read more
Being a Member of Parliament is no easy job. Tough decisions, long hours, and millions of constituents. While the cheap drinks in the Strangers bar might lessen the blow a bit, no one could argue being an MP is a … Read more
Last year, Co-op supported the #ReverseAdvent trend over the Christmas holiday period on social media. The trend saw the public saving one item – usually an item of food – each day of Advent, and then, on Christmas Eve, they’d … Read more
Enthusiastic praise, frequent boosts in industry publications, social engagement and shares…By these measures, our marketing at Cascade Insights was, well, awesome. Especially seeing as we have a pretty niche focus: market research for B2B software companies. But, as we’ve said … Read more
Running a food blog might sound like a nice idea, but creating a successful one takes hard work, dedication, personality and excellent presentation. That’s why while thousands of food blogs exist, only a few of the most influential food bloggers … Read more
Competitive benchmarking is the process of comparing your company against a number of competitors using a set collection of metrics. This is used to measure the performance of a company and compare it to others over time. This will often … Read more
When our CMO Will McInnes bestowed upon me the title of “quintessential Brandwatch employee advocate,” I puffed up with pride. “Who, me?!” I thought. Then I continued my one-sided discussion with myself with, “of course me, you big Brandwatch cheerleader, … Read more
It’s no surprise to state that the car market is fiercely competitive. In 2016, 44 automotive brands were offering nearly 400 different model types to UK consumers. Keeping up with consumer expectations in an increasingly crowded market is difficult, especially … Read more
Dark social traffic is traffic that comes from private social channels, such as email and messenger apps. Analytics tools are therefore unable to track their true origin, often classifying it as ‘direct’ traffic instead. That’s obviously a problem. The more … Read more
The NHS is a giant healthcare system. Despite being based and used only in the U.K, it is the 5th biggest employer in the world with 1.7 million employees. Funded solely by British citizens, the NHS has a huge expenditure … Read more
In the latest in our series of blog interviews with thought leaders in the marketing world, we were delighted to talk to Meagen Eisenberg, CMO for MongoDB. Meagen has spent over 20 years working in the high-tech industry, and she … Read more
You may well have seen ‘Should You Date Nate’ when it first went viral. When a narcissistic looking (and sounding) self-motivator effectively put his CV online in a bid to track down the woman of his dreams – one who … Read more