More Tabs, Please #11: Immigrant Cats, Polar Treks, and Libraries

Welcome back to More Tabs, Please. There is now an electric sports car hurtling around space towards an asteroid belt for no reason. That’s about where humanity is right now and it’s pretty weird. Here are some articles to get you through the fact we’re now in ‘the future’ but it’s nothing like The Jetsons. This week’s […] Read more

Culture By Joshua Boyd on February 16th 2018

Twitter Search: Basic, Advanced, and Parameters Explained

Twitter’s built-in search functionality is a great way to explore the site and find the information you’re looking for. But to get the most out of Twitter search you need to know some search operators and how to use their advanced search too. In this explainer we’ll be looking at just that so you can […] Read more

Marketing By Joshua Boyd on February 15th 2018

CX in the Wild: Your Store Footprint Goes Beyond The Front Door

We went mattress shopping yesterday. It’s not a boast, it’s just a reflection of life as one approaches one’s fortieth birthday, and you realise that perhaps you need something a little more supportive of your ever-increasing lower back than an old mattress which makes a pinging noise. I used to laugh at the telly at […] Read more

Opinion By Chris Owen on February 15th 2018

Have We Reached Peak Unicorn?

2017 was the year of the unicorn: starting in January, the uptick in search interest held steady, before exploding towards the end of the year. But every action has an equal and opposite reaction, and by the end of the year numerous media outlets were predicting the end of unicorn everything. So the question is, […] Read more

Topic Analysis By Jane Cronin on February 13th 2018

Case Study: How American Airlines’ Social Hub Powers Insights to the Whole Business

No matter where you were, there’s no way you escaped the news of the three devastating hurricanes that hit the US in 2017, particularly impacting Texas, Florida, and Puerto Rico. Many are still reeling in the aftermath today. Being based in Texas with another major hub in Miami, American Airlines was particularly impacted by the […] Read more

Case Study By Alex Jones on February 9th 2018

The History of Facebook: From BASIC to Global Giant

On the 4th February Facebook turned 14 years old. Now one of the biggest companies in the world, it’s become an everyday fixture of millions of lives the world over. Businesses, too, have found their place from industry giants to the quaint cafe in a tiny town of a few hundred people. So how did […] Read more

Commentary By Joshua Boyd on February 5th 2018

More Tabs, Please #9: Ballgown Fighting, Street Food, and Hamilton

That’s it. January is out of here and we can all pretend we were only miserable because of the month. Into February we go with all its delights like ‘being cold but not as much as January” and ‘being dark but not as much as January’. Pure heaven. This week’s album is Shuggie Otis’s Freedom Flight: […] Read more

Culture By Joshua Boyd on February 2nd 2018

New Research: Using Social Data to Provide a Better Commute

Millions of commuters pile into Manhattan every day, nearly doubling the population of the city during the work week. That’s more than 1.5 million customers for the MTA on a daily basis, giving the MTA plenty of opportunities to impress or disappoint. At $2.75 a Metrocard swipe, expectations build up – so can the MTA […] Read more

Research By Rebecca Beregovich on January 30th 2018

Infographic: How to Get More From Social Intelligence in 8 Steps

Social media intelligence is emerging as an innovative approach to understand customers, markets and competitors to inform business decision-making, but social intelligence is not easy to achieve. I’ve recently been posting a lot about how to gain better insights from social media conversations by analyzing behavior instead of reporting analytics (see here and here for […] Read more

Commentary By Jillian Ney on January 28th 2018

More Tabs, Please #8: Ramen Bowls, Old Inventions, and Shootouts

It’s Friday once again, so it’s time for another More Tabs, Please. The end of January is within reach and it’s nearly not dark at 5pm. The more forward-thinking among us are already looking ahead to Post-work Bag of Tins on Some Grass Season, which frankly, can’t come soon enough. This week’s album is the […] Read more

Culture By Joshua Boyd on January 26th 2018

Travel and the Customer Journey: Where Next From a Google Search?

#Travel is one of the most popular hashtags on Instagram. If you didn’t post about your vacation did you even go? Meanwhile brands in the travel industry engage in tough competition to win consumers’ attention and favor both on customer service and share of voice. While the act of travelling might take place in far […] Read more

Marketing: Top 8 Free Influencer Marketing Tools

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or […] Read more

Marketing By Kristian Bannister on January 23rd 2018

More Tabs, Please #6: Fatal Flu, Hotel Hacks, and Viral Lists

And we’re back. The dust is settling on 2018 and we’ve got the rest of our live ahead of us. More Tabs, Please will continue to bring you great reads, watches, and listens each week and the first of 2018 is looking pretty good. We tried to keep it slightly optimistic, but I don’t think […] Read more

Culture By Joshua Boyd on January 12th 2018