Hot Topic Data Deep Dive: Looking at Subway Failures, Delta vs Ann Coulter, and OJ Simpson

We walked into last week with another prime example of a customer complaining on social, and sparking a bit of a hubbub for a brand. While this isn’t unusual – social platforms are constantly used for customer service – the attention … Read more

Trending By Kellan Terry on July 24th 2017

4 Ways to Increase Engagement on Social for Your Next Event

When planning events of any type, event organizers sometimes forget that attendees have their phone in their hands all the time – whether they are answering emails, taking notes from all the great content or checking in at the office. … Read more

Marketing By Margot Sikorski on July 21st 2017

Expert Advice: How To Become A Digital Company

Do you want to be a digital enterprise? Do you want to master the art of transforming yourself and be at the forefront of the digital realm? How can you change your business to achieve this? Derive new values for … Read more

Break Down Data Barriers: Dealing with the Insights Sharing Dilemma

I want to share something. Because sharing is caring. But not everyone does it when it comes to consumer insights from social and other sources. Sharing insights is a huge challenge for many professionals working in consumer insights teams. Achieving … Read more

Understanding the Value of Real-time Market Research

Market research has become the bedrock of organizations. It gives marketers valuable insights into their industry, products, competitors and customers. The results from market research are then used to inform business decisions, fine-tune strategy and help to focus resources. However, these … Read more

Interview: Margaret Molloy on Simplicity and Influence in the CMO World

As part of our blog series with thought leaders in the marketing space, we took some time to speak to Margaret Molloy, global Chief Marketing Officer at Siegel+Gale. A strategic marketer with a tech profile, she has over 20 years … Read more

Interview By Ruxandra Mindruta on July 11th 2017

How to Include Customer Reviews in Your Marketing Strategy

Word of mouth (WOM) advertising is one of the most powerful tools in the digital marketing arsenal. Thanks to social media, blogs and free online customer review sites like Yelp, Angie’s List and G2 Crowd, consumers and B2B customers can … Read more

Marketing By Taral Patel on July 10th 2017

Top 5 Image Detection Tools For Brands and Agencies

Brands need image detection to work out where their customers, prospects, critics, and fans see them. Without these images, a brand is simply blind to the torrent of threats and opportunities directed at them each day. Once you have these images you … Read more

Marketing By Phillip Agnew on July 6th 2017

8 Key Questions to Optimize Your Content Marketing Strategy

Content marketing is in an awkward teenager phase. There is a lot of budding potential, and a lot of leaping before looking. There is evidence for this. A recent MarketingProfs study found that 35 percent of respondents considered their content … Read more

Marketing By Sean Campbell on July 5th 2017

What is Visual Listening and Why Do I Need It?

What’s visual listening, and why do I need it? It’s a question we get asked a lot. And it’s tough to answer. I’m not even sure the term ‘visual listening’ makes sense. Can you listen to something visual? Anyway, I’ve … Read more

Image Recognition: How to Choose the Right Tool

Text-based social listening is extremely insightful. For companies desperate to understand how consumer perceive their brand, image recognition has become vital. It’s their 360-degree view of their brand’s online presence. When using image analysis, you’ll notice that the key trends/topics that emerge … Read more

Marketing By Ruxandra Mindruta on June 30th 2017

Five Reasons Why Brands Need To Invest In a Logo Recognition Tool

You might have a great eye for branded content but, in a world where consumers have the capacity to control where an emblem appears, logo recognition goes well beyond the scope of popular trivia. The context in which your brand is … Read more

Marketing By Gemma Joyce on June 29th 2017

Interview: Mike Volpe Shares His Success Stories

In our industry expert interview series, we love talking to thought leaders and learning from brilliant minds in the digital space. In today’s edition, I had the absolute pleasure to talk to Mike Volpe, CMO at Cybereason, which is one of … Read more

Interview By Ruxandra Mindruta on June 29th 2017