How to Infuse Social Media Marketing into Your Buyer’s Journey

Over the last few years, social media has taken a tremendously important role in how we consume information. However, for businesses, achieving success in this field has turned out to be a tricky task, to say the least. In fact, … Read more

Interview: Amisha Gandhi on the True Value of Influencer Marketing

In today’s post, part of our influencer marketing series, we had the pleasure of talking to Amisha Gandhi, who leads the influencer marketing strategy for SAP. She’s been in the public relations and marketing industry in Silicon Valley for the past 15 … Read more

Interview: Cole Nussbaumer Knaflic on Telling Engaging Stories with Data

Much to your delight, our series of data-visualization interviews with industry experts continues. I recently had the pleasure of interviewing Cole Nussbaumer Knaflic, author of “Storytelling With Data: A Data Visualization Guide for Business Professionals“, who told us all about her … Read more

Interview By Ruxandra Mindruta on April 13th 2017

AsiaPac Social Data: Why Covering the USA and Europe Just Isn’t Enough

The world’s largest internet population isn’t in the United States. The world’s fastest growing social networks aren’t based in Europe. Yet, most social listening vendors who claim to provide global coverage collect most of their mentions from western sites. In … Read more

Marketing By Phillip Agnew on April 12th 2017

Infographic: 139 Incredible Facts About Instagram

If you think you’re any good at quizzes, you’ll probably want to be brushing up on your facts about Instagram. The future is coming, and your meagre knowledge of Renaissance art and the works of Shakespeare won’t serve you well … Read more

Marketing By Gemma Joyce on April 10th 2017

Interview: Becky Wang on the Role of Creativity and Data in Marketing

The brilliant and creative digital strategist Becky Wang is a powerhouse in the New York City digital scene. The phrase Renaissance woman comes to mind whenever you hear her name.  Currently the CEO of Crossbeat, she has extensive experience in … Read more

Interview By Ruxandra Mindruta on April 7th 2017

How IoT is Changing the World: Cases from Visa, Airbus, Bosch & SNCF

The Internet of Things (IoT) is changing our world. This may seem like a bold statement, but consider the impact this revolutionary technology has already had on communications, education, manufacturing, science, business, and many other fields of life. Clearly, the … Read more

Marketing By Ronald van Loon on April 6th 2017

#BrandwatchLive: Five Things We’ve Learned About Facebook Live so Far

The video revolution has well and truly arrived. Brands left, right, and center are placing their bets on the medium that has successfully captured the attention of the digital world. We like to think we’re unique at Brandwatch, but we … Read more

Marketing By Emma Shanahan on April 6th 2017

Leila Johnston on Perceptual Gaps and the Other Virtual Reality

I’ve started to see digital as a wealthy but tragic Prince roaming through the Kingdom of the old school arts – a place where things like dance, storytelling, and music have thrived for centuries. The Prince spins glorious fabrics on a … Read more

Commentary By Leila Johnston on April 5th 2017

Using Social Data to Measure the Success of the First Ever Round-the-World Solar Flight

In July 2016, Solar Impulse, a solar-powered aircraft capable of flying day and night without a single drop of fuel, completed its record-breaking voyage around the world. Swiss explorers Bertrand Piccard and André Borschberg were the driving force behind the adventure … Read more

Interview By Hannah Tregear on April 4th 2017

Keeping Up With Your Customers: Shifting to Consumer-Driven Innovation

Today’s businesses are striving for innovation faster than ever before. Delivering innovation — and being perceived as an innovative brand — has become a key competitive advantage in nearly every sector. Those who struggle to innovate face falling behind at … Read more

Mobile Consumers Infographic: The Ever-Expanding Influence of Smartphones

Have a look around you. Where is your phone? Perhaps it’s in your pocket or sat on the desk next to you. In all likelihood, it’s not far away. Nowadays, smartphones have become somewhat of an extension of us – … Read more

Marketing By Gemma Joyce on April 3rd 2017

Interview: Eight Key Influencer Marketing Questions with Industry Expert Philip Brown

People trust people. How many times do you check buyers’ reviews before booking a hotel room or making a dinner reservation? Over the last decade, we’ve started paying more attention to fellow customers than the businesses we’re buying from. We … Read more

Interview By Ruxandra Mindruta on March 31st 2017