Keeping Calm in a Crisis: How Data Can Help Your Teams Fight Issues

Think about the world we live in. One tweet can turn a company upside down. The balance of power has shifted in favor of customers and falling out of grace can spell commercial downfall. Environmental and political issues can sway of the minds of the majority, but these topics are so polarizing that there’s always […] Read more

Marketing By Emma Shanahan on April 23rd 2018

6 Essentials for Crisis Management

No business is immune to crises. There are an infinite amount of ways for things to go wrong. You may run a tight ship, but all it takes is one employee to embroil your entire business in a huge scandal (just ask Starbucks). We’ve just released a crisis management guide that will help you become […] Read more

Marketing By Joshua Boyd on April 20th 2018

An Advertiser’s Dream: How Metia’s Ads Found the Right People and Doubled ROI

As a marketer, I’m quite familiar with the challenges of proving the ROI on a given strategy. Brandwatch is, at its core, a data analytics company, and on average our employees probably skew significantly towards the data-savvy. Combine that with the usual high expectations of any marketing team, we’re constantly expected to be testing, iterating, […] Read more

Case Study By Alex Jones on April 16th 2018

Elevating Your Content Marketing Strategy with Data

When taking on the task of writing a blog about content marketing, I faced the reality that this blog will constitute a drop in the ocean of content marketing…content. We are awash with tips, facts and stats about the ubiquitous strategy but few brands manage to truly nail it. Why is that? Undoubtedly, there is […] Read more

Marketing By Emma Shanahan on April 15th 2018

The Online World of Lego

Who doesn’t like a good box of Lego? I can still remember the set I had as a kid, a space shuttle one I never had the attention span to fully complete. It was way more fun to create alien spaceships driven by horses taken from my sister’s stable set (there’s an idea for you […] Read more

Brands By Joshua Boyd on April 13th 2018

Reactive Content: How to Make the Most of Moments of Opportunity

At Brilliant Noise we hear from a lot of clients who want to know how to do better reactive or ‘newsjacking’ content. They want to take advantage of those one-off, unpredictable moments of opportunity, when their brand is mentioned or something happens in their marketplace, with fast, brilliant content. Reactive content is seductive. If done […] Read more

Marketing By Lauren Pope on April 12th 2018

How to Find Trending Content That’s Actually Relevant to You

Staying abreast of the content making the biggest splashes online has obvious benefits to a brand. The PR team need to know what’s trending in order to craft well thought out responses to potential requests from journalists, or to keep an eye on public perception around an issue that’s of interest to the company. The […] Read more

Marketing By Gemma Joyce on April 11th 2018

More Tabs, Please #18: Hunt Sabs, Subcultures, and Screenplays

Spring has maybe sprung on the UK’s southern shores today. I know I’ve mentioned it before, but today might actually be the first day of Bag of Cans of weather. It’d be freezing by 7, but as long as you can get one tin down comfortable sat in a park it still counts. Anyway, onto […] Read more

Culture By Joshua Boyd on April 6th 2018

The Complete Social Media Marketing Guide

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. So here’s our guide to fixing that. What is social media marketing? Social media marketing is any marketing that takes place on social […] Read more

Marketing By Joshua Boyd on April 5th 2018

Understanding the Bigger Picture: Blending Datasets for Exceptional Results

Data can be both a blessing and a curse to companies — with more tools and sources than ever before, it’s easy to get lost in the data. But with the right knowledge and tools, you can gain valuable insight into your customers to get them the right message in the right place at the […] Read more

Research By Natalie Meehan on April 3rd 2018

Marketing: 110 Amazing Social Media Statistics and Facts

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting.  As we’re data nerds here at Brandwatch we fall firmly in the second camp. We come across all sorts of interesting stats about social media […] Read more

Marketing By Kit Smith on April 2nd 2018

More Tabs, Please #17: Rabbit Holes, Conspiracy Theories and Weird Social Experiments

Happy not Friday. We’re about to start the la,la,la,la,la,la,la,la long weekend (you have to sing it each time) and, with great expanses of hangover time ahead, you need things to keep you entertained. That’s what More Tabs, Please is for. The very very observant of you may have deduced by the lack of mention of […] Read more

Culture By Gemma Joyce on March 29th 2018

Guide: How to Avoid the Simple Mistakes that Affect Your Bottom Line

A few years ago our then-intern (and now Product Marketing Manager) Phill Agnew was let loose on our Brandwatch Twitter account. At the time we were promoting a guide on community management, and he took a rather interesting approach on the wording of the social post. We awoke the day after promoting the guide to […] Read more

Guide By Natalie Meehan on March 26th 2018